Polestar was acquired outright by Volvo in 2015, but before then it had long been known as a maker of powered-up Volvos and involved in racing Volvos.
Now Volvo is poised to reinvent Polestar as maker solely of plug-in hybrid and all-electric vehicles, Volvo boss Hakan Samuelsson told Autocar, with SUVs such as the new XC60 the most likely candidates for the Polestar treatment.
“We bought Polestar, and we now see Polestar as focused on ‘progressive premiumness’ and electrification,” he said on the eve of the Geneva motor show. Progressive premiumness, Samuelsson said, meant that Volvo was looking ahead to what people thought would be a premium performance car in five years time, and that would be electric-powered.
He said Polestar “would not be a high-performance petrol brand or model”, and would “move from petrol to electric”. He said electric meant “both plug-in hybrid and pure electric”, and Polestar models would be used to introduce new electric and connected technology that would be filtered down through the rest of the Volvo range.
Samuelsson said that Volvo was looking at a Formula E entry though Polestar to back up the brand’s electric credentials.
He said that Polestar would remain a sub-brand of Volvo and would not be spun off into its own brand as Mercedes-Benz is doing with AMG.
Volvo is committed to launching its own electric model in 2019 with a range in excess of 310 miles. It will be a version of an existing model rather than an all-new car, most likely the XC60 or XC90 SUVs, before the technology is offered across the rest of its range. It hopes to have sold one million plug-in hybrid and electric cars by 2025.