Volvo will replace its family hatchback with a higher-riding, sportier model

The Volvo V40 could be indirectly replaced by an SUV-coupé in the next three years, in reaction to falling sales and the need to accommodate electrification.

Lex Kerssemakers, Volvo's European boss, confirmed to Autocar that the V40 will not be replaced directly but said that it would be superseded by a higher-riding model.

He is confident that Volvo can achieve its annual sales goal of 800,000 units with its existing three-pronged approach of the 40, 60 and 90-series cars, but added: “We probably need another bodystyle in the next two to three years in the 40 series.

“We need to do something more creative, which is why we decided not to replace the V40 [directly].”

While Kerssemakers didn't describe the incoming car as an SUV-coupé, he did confirm that it will be higher-riding than the V40, allowing for easy, high ingress and egress.

A higher car will also more easily allow for electrification, a version of which all of Volvo’s new cars will offer. “We can’t launch a car that isn't equipped to be fully electrified,” Kerssemakers said.

The V40 is the only remaining Volvo model that is not based on Volvo’s CMA or SPA platforms, which accommodate petrol, diesel, hybrid and electric powertrains. It uses Ford’s Global C platform, which dates back to 2003 and doesn't allow for electrification. 

Kerssemakers confirmed that design of the new car is currently under way and said he hoped it would be ready in the next two years, using some of the same panels as other Volvo models.

Referencing that production of the V40 will stop this year, he said: “We can’t wait too long to introduce the new car. We don’t want to lose our space in the segment. We are still confident that we can cover certain parts of the market, although not the die-hard hatchback fans.”

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To that end, the new model is likely to sit slightly lower than the XC40 SUV and have a sleeker roofline, helping to appeal to existing hatchback owners while ensuring enough differentiation from the XC40.

It's possible that the design might be in a similar vein to the forthcoming Polestar 2 electric car, which is expected to be a production version of the Concept 40.2, a concept that Volvo showed in 2016.

Last year, 77,587 V40s were sold, a drop of 23% on 2017. By contrast, the XC60 sold 189,459 units in 2018 and the XC40 is expected to sell 150,000 in 2019, its first full year of sales.

Kerssemakers noted that Volvo has seen many customers move from a V40 to an XC40, echoing the ongoing SUV trend of the last few years.

Despite the popularity of SUVs, he added, referring to the 60 and 90-series saloons and estates: “We will continue to offer low cars. We believe there will be a market.”

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Comments
18

17 January 2019

2018 sales were down to about 60k in Europe (don't think it's sold outside) so a replacement should have been created by now not another 3 years away.

Can't believe Volvo let it's bread and butter car slip after releasing it in 2012, especially as it's a much cheaper entry point to the Volvo family than the XC40 + not everyone likes SUV's.

They've been talking about a replacement for long enough so I actually think it's more to do with Geely wishing to bring Lynk to Europe.

17 January 2019
xxxx wrote:

Can't believe Volvo let it's bread and butter car slip after releasing it in 2012, especially as it's a much cheaper entry point to the Volvo family than the XC40 

They just had another record year. They're selling more and more cars every year and that's with the cheaper ones decreasing in sales. So they are doing quite OK.

17 January 2019
Andrew1 wrote:

xxxx wrote:

Can't believe Volvo let it's bread and butter car slip after releasing it in 2012, especially as it's a much cheaper entry point to the Volvo family than the XC40 

They just had another record year. They're selling more and more cars every year and that's with the cheaper ones decreasing in sales. So they are doing quite OK.

Where did I say they weren't doing OK? My, and others,  comments were lamenting the V40 replacement.

17 January 2019
xxxx wrote:

Can't believe Volvo let it's bread and butter car slip after releasing it in 2012

Their bread and butter car is the XC60, and before that one it was the V70. The V40 is ( and i say this while liking it very much ) an afterthought.

17 January 2019
tuga wrote:

xxxx wrote:

Can't believe Volvo let it's bread and butter car slip after releasing it in 2012

Their bread and butter car is the XC60

Exactly, the  previous XC60 was one of the best, if not the best selling midsized SUV in Europe for about 3 or 4 years, even into its last year on sale. 

17 January 2019
tuga wrote:

xxxx wrote:

Can't believe Volvo let it's bread and butter car slip after releasing it in 2012

Their bread and butter car is the XC60, and before that one it was the V70. The V40 is ( and i say this while liking it very much ) an afterthought.

Tis now. Very soon there'll be no sub £30k Volvo

FMS

17 January 2019
xxxx wrote:

2018 sales were down to about 60k in Europe (don't think it's sold outside) so a replacement should have been created by now not another 3 years away.

Can't believe Volvo let it's bread and butter car slip after releasing it in 2012, especially as it's a much cheaper entry point to the Volvo family than the XC40 + not everyone likes SUV's.

They've been talking about a replacement for long enough so I actually think it's more to do with Geely wishing to bring Lynk to Europe.

 

 

More nonsense from the expert in nonsense...if you had read and UNDERSTOOD this article, YOU would have realised that the b&b model is...the XC60. Volvo are already an established semi-premium brand, heading further north, so why would they look to offer models that sell for less money than the brand can demand. They are sensibly responding to and trying to anticipate future customer demand and if that means offering SUV's now and coupes in 20 years then they are right to do just those things. What do you drive?. What have you spent money on, other than running repaurs to your decrepit sofa (non performance model). TwIT, the w is silent, as you should be.

18 January 2019
FMS]</p><p>[quote=xxxx wrote:

What do you drive?. What have you spent money on, other than running repaurs to your decrepit sofa (non performance model). TwIT, the w is silent, as you should be.

These persistent ad homnem attacks by FMS are disgusting and should have been moderated.

In any case Autocar ought to have moderators for its public forum.

18 January 2019

ad hominem

18 January 2019
Yeah... no.

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