Another saloon succumbs to SUV pressure as Volkswagen cuts the Jetta from its range

Volkswagen has discontinued the Jetta, leaving the Passat as the sole surviving saloon in the brand’s UK line-up. 

The slow-selling Jetta shifted just 379 units between 1 January and 1 October in the UK, compared with 5398 Passat saloons and 52,722 Golf hatchbacks. A new version is coming next year and will be revealed at the Detroit motor show, although this is likely to be biased towards other markets, given stronger sales there. A VW UK spokesman wouldn't comment further upon this. 

A Volkswagen UK spokesman attributed the discontinuation to the car reaching the end of its life cycle. Furthermore, with a growing SUV segment, rising popularity of the Golf and the Polo increasing in size, customers have been looking elsewhere besides the increasingly unfashionable saloon segment. 

Although it has not been confirmed as going out of production by Volkswagen globally, the Jetta is also absent from the brand's German site, suggesting the model could be axed more widely.

As with the recently discontinued Scirocco, whose sales were 10 times more than the Jetta achieved in the same 10-month period, there are a number of Jettas still in the dealer network as Volkswagen clears the final units. This is unlikely to be more than a few hundred, however.

Orders closed for the Jetta in September. This leaves the Beetle as the slowest-selling Volkswagen model in the range, with 1344 units sold between January and October. Volkswagen executives have already suggested that the hard-top Beetle may not be long for this world

Our Verdict

Volkswagen Jetta

The Volkswagen Jetta has a big boot, pleasant dynamics and good pricing, but is a bit dull

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Comments
12

7 November 2017

I would think the Skoda Octavia will have taken sales away from the Jetta which seemed very expensive. It will be interesting to see how the Jetta sells in Europe where they still buy Octavia saloons by the bucket load. 

7 November 2017
ridnufc wrote:

I would think the Skoda Octavia will have taken sales away from the Jetta which seemed very expensive. It will be interesting to see how the Jetta sells in Europe where they still buy Octavia saloons by the bucket load. 

Parked side by side to the Jetta, the Octavia is quite similar in terms of VW group styling. I've had US colleagues think mine was some sort of Jetta.

Has the added practicality of a hatchback boot too!

For those who prefer badges, it wasn't far off the Passat, and the Audi A3 saloon. Wasn't updated with the new Golf, and VW group introduced a lot of small SUVs, it didn't stand a chance.

7 November 2017

Total worlswide sales of Octavia saloons = 0. This is because there isnt one !

7 November 2017

A bit of an oddball in the European range, elsewhere it exists as a cheap saloon (on the older platform), whereas in Europe they tried to make it more upmarket

7 November 2017

The A3 saloon which is basically the same vehicle sells well and is being continued.. 

8 November 2017
Citytiger wrote:

The A3 saloon which is basically the same vehicle sells well and is being continued.. 

Only to those who know nothing about cars

 

Hydrogen cars just went POP

TS7

7 November 2017

...but it always struck me that the Jetta has never been that much cheaper than the Passat. So not surprised to see it get the chop.

7 November 2017

I didn't know it was still on sale to be honest I haven't seen a new one for a long time,the Jetta was pretty expensive for what it was a less versatile Golf. The Beetle will probably be next it's novelty has worn off and it's sales have dropped off to the point that VW will have to do something drastic to reverse that trend. 

7 November 2017
Are not in favour in continental / southern Europe. Can't think of a saloon that outsells the equivalent estate version (if available), not to mention SUVs. Why anyone would have a Jetta over the Golf Variant is beyond me.

7 November 2017

A sad day indeed. Such crisp anonymity. Such epic blandness. There few cars left with so few reasons to actually purchase it. Ah well, another one bites the dust. Farewell Jetta. Zzzzzzzzzzz.....

japester

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