The Volkswagen Group will launch its long-anticpated budget brand in 2018, VW Group chairman Martin Winterkorn has confirmed.
Autocar understands that Winterkorn confirmed the news in an interview due to be published on Sunday in German newspaper Bild. In the same interview he confirmed that a successor to the Bugatti Veyron would be built and that it would be sold with a hybrid powertrain.
Initially, the VW Group's budget brand will launch an SUV, saloon and hatchback. All three will be built in China and sold with starting prices ranging from €8-11,000 (£5670-£7800).
"We will introduce a budget car family in 2018 with an SUV, sedan and hatchback,” Winterkorn is understood to tell Bild.
The VW Group has long struggled to meet its internal minimum standards for manufacturing while still meeting the financial constraints imposed by building a budget car to be profitable. As a result, there has been no sound business case for building budget cars or investing in the infrastructure to launch a new brand until now. When it is launched, the brand will be the VW Group's 13th.