"For instance, you have seen the Alpine Celebration in the village [where it is on display to the public]. If I change the logo and I put Renaultsport, or Porsche, or Lotus. Is there a difference of assessment by people? If they are interested. It is very important for us. What kind of people? Perhaps if I put Porsche it’s not the same customer than if it is Alpine or Renault Sport. So it’s quite a survey.
"We think… we have our idea. Our objective is to validate our idea or to change. My opinion is that the potential customers are very modern so they are waiting for a modern car, but of course if you buy an Alpine, you are waiting for a real Alpine.
"A real Alpine means the DNA of Alpine, which is light, fast and fun to drive. So our proposition with Alpine Celebration is that we think a new Alpine should be - firstly, a modern car, with a modern design and modern technology. Secondly - a car which also shows the heritage."
It’s a very difficult balance then?
"The design of the car is very, very important. Probably 80% of the decision to buy a car is down to the design. So it’s very, very crucial.
"But after that, there are other points, the positioning of the car, performance, comfort and of course all the economic topics with the profitability."
Is there a timeframe to launch the car?
"We would prefer to be sure than to be quick. But also this is not only about France. France is quite a small market. Of course, I think about Germany, the UK, Japan etc. And this car will go to Goodwood in the UK.
"I am very interested because I know British people love cars. The design is quite close, it is not an Italian design. It will be very interesting for us to measure the feedback from Goodwood."
So you are still deciding on your markets, as well as the technology of the car?
"No. For me there are some topics that are not to be negotiated, because it is in the DNA. And the DNA of Alpine is not negotiable. The ratio of lightweight vs power is not negotiable, it’s the DNA."
Has developing the road car been a challenge?
"My challenge is the market has not waited for us. All the places are taken by carmakers and so we have to take our place. For that we need to be very strong on our uniqueness. If we copy Lotus, or Porsche, why will we succeed?
"It’s possible we will succeed because our car will be different. An Alpine has to be different to a Lotus."
What can you tell us about the final product?
"If you see our car, you can see this car will be useable daily. The car will be elegant, with the French idea of elegance. Simple, fluid, and very uncomplicated. It will be special. So we think these topics are not in the market today. So we have our place.
"There must already be quite a bit of confidence that there is a market for Alpine. What gives you that?
"I am confident we will be able to find the good solution. But today we have not finished solving the remaining issues. For instance, the profitability hot topic. If the profitability is low it means we are not sure on the long-term future. It is very important for me and for the Renault Group to build something for the long-term."