Currently reading: Peugeot mulls range expansion for 2023
French firm will soon reveal 10-year-plan which could outline new premium model and flagship

Peugeot is considering expanding its range in 2023, with a small, premium model and a larger flagship among the options being considered by boss Jean-Philippe Imparato.

“We're obviously looking at the next steps for the Peugeot line-up in 2023, yes,” said Imparato.

He added: “Do we add on top, or below? That depends on studies and discussions on this. It’s not a question of dimensions but positioning. You can go below in dimensions but up in terms of content. That’s one direction we could choose.”

Peugeot’s line-up has been much improved in recent years as the firm has shifted its image and made its models more desirable. Indeed, one third of sales of all Peugeot models are now of the top-spec models in any given range, while almost half are sold with automatic gearboxes. “I wouldn't have believed that two or three years ago,” said Imparato.

The Peugeot range now includes the Peugeot 108Peugeot 208, Peugeot 2008, 308, Peugeot 3008, Peugeot 508 and Peugeot 5008, which all compete in more traditional segments. The new addition to the Peugeot would likely not sit in a traditional segment to act as a bold design and technology flagship for the brand, but as a smaller, likely electric small car to rival the likes of the Fiat 500 and reborn Renault 5 or a larger flagship.

The next new Peugeot to be launched will be the new 308, which Peugeot will reveal in March. It will offer petrol and diesel engines and an electrified powertrain, but whether or not that will be fully electric or a plug-in hybrid isn't yet known. Peugeot is also preparing to reveal a 10-year plan in the coming weeks.

The new 308 will mean that the 2018 508 will be the oldest car in the Peugeot range, aside from the 108 city car. Imparato was non-committal on the future for that car, because electrifying it isn't an option at the moment, due to the added cost it would bring.

“Add in electrification, connectivity, 5G [and] NCAP [safety requirements] and a €10,000 car becomes a €30,000 one,” said Imparato.


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Mark Tisshaw

Title: Editor

Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.

From this position he oversees all of Autocar’s content across the print magazine, website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.

Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?Move Electric and Pistonheads, and has written a column for The Sun.

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catnip 14 January 2021

I'm surprised that this plan doesnt mention moving the brand more upmarket, as seems to be the thing these days ....

artill 14 January 2021

I know first off they have to be profitable, and i know they need to make cars that will sell, but its sad that Peugeots are not what they once were. Some of the favourite cars i own or have owned have been Peugeots but they just dont do it for me any more. 

I am not against electrification, but i dont want an automatic gearbox. The 405 MI16 was and is great. The V6 406 remains wonderful, the 605 was a lovely way to travel too, as long as you avoided the unrelaible early ones.

The 107, 108 is fun too, but they should have followed VW in offering a GTi version. 

The 508 and 308 are far too small inside for thier size, the 208 has too many doors. There are no more convertibles, and no more coupes.

Lets have some stylish cars please, that put driving pleasure first. A 508 coupe with the help of Pininfarina (who did such great work for Peugeot in the past) could be a lovely thing with the right powertrain. Instead i suspect what ever we get will be another tall thing