Currently, the flagship model is about luxury, the Sport is about on-road dynamics and the Evoque is a compact SUV suitable for cities. The new Evoque Plus will stretch the brand towards the crossover market - more of a mix between estate and SUV.
The stretched wheelbase will endow the car with exceptional rear leg room and luggage space and it should also open up the possibility of a third row of seats for children.
The lower roofline and road-biased set-up - imagine a lighter, more agile Range Rover Sport - should allow the new car to appeal across traditional boundaries and attract buyers who might have chosen a high-performance estate.
McGovern’s hints of incredible luxury suggest that Land Rover product planners might even have an eye on the luxury saloon car market. A higher-than-normal seating position, particularly for rear-seat passengers, could be sold as an advance on the low-set seats of a conventional limo.
It also gives Range Rover a potentially high-margin vehicle that is less conspicuous than either the flagship model or the Sport, the visual bulk of both of which might prove a turn-off to some potential customers.
This suggestion is supported by sales of the compact Evoque. It was originally expected to sell about 35,000 units each year but streaked to sales of 125,000 units, increasing sales in three consecutive years.
If the Evoque Plus can pull off a similar trick, it would become the brand’s second biggest-selling model. Sales could crack 50,000 per year.
A version of this new model is also expected to become Range Rover’s first full electric vehicle, using the same battery-electric powertrain as the F-Pace EV.
Jaguar Land Rover engineering chief Wolfgang Zeibart dropped a big hint about these two EV projects last year when he spoke to an industry newspaper abouthis view of a potential pure electric vehicle.
Zeibart said the market for EVs was split into inner-city vehicles and the sector he saw as offering potential for JLR: a “second or third car for a wealthy family”.He suggested that any EV would have to be about the size of a Jaguar XJ and aimed at the US and China.
The first zero-local-emissions Range Rover is expected to have a range of nearly 300 miles in ideal conditions. The suggested road-biased adjustable air spring set-up of the planned Evoque Plus would allow an EV version to run at a lower ride height at motorway speeds, which should improve aerodynamics and stretch the range from the battery pack.
The EV model will be aimed at high-end metropolitan markets, such as New York, southern California, Hong Kong, Shanghai and Beijing.
This upmarket EV is likely to be priced at a significant premium over petrol and diesel models, possibly £85,000 and above. It will be seen as a direct rival to the upcoming Tesla Model X SUV.
The new car also fits neatly into JLR’s production plans for its Solihull plant. Because it is based on the same basic aluminium structure as the F-Pace and the Jaguar XE saloon, the Evoque Plus will be built on the same line.
Having three models on the same line, launched at different times, should allow JLR to keep the production line running at high capacity, which is essential for maximum profitability.