The as yet unnamed car has been spotted on British roads in recent weeks wearing what looks like a stretched Evoque body and a fully mocked-up nose and radiator intake.
Autocar understands that the ‘Evoque Plus’ is the sister car to Jaguar’s upcoming F-Pace crossover, although it has a longer wheelbase and is expected to offer the option of a seven-seat layout.
The new car is expected to be priced between £40,000 and £65,000, depending on the specification. Entry-level models will be powered by turbocharged versions of the four-cylinder Ingenium petrol and diesel engines. All-wheel drive is expected to be standard and the top-end models will get V6 engines.
Last year, Land Rover design chief Gerry McGovern first hinted that the company was working on expanding the Range Rover brand with what he described as “incredibly luxurious, low-slung” Range Rovers.
The suggestion was that such a model would be more biased towards on-road performance but would still be capable of cross-country driving thanks to height-adjustable air suspension and a range of electronic traction control systems.
This new Range Rover is not just about filling a gap in the brand’s line-up, though. It will also further stretch the idea of what the Range Rover brand can do in the future.
Currently, the flagship model is about luxury, the Sport is about on-road dynamics and the Evoque is a compact SUV suitable for cities. The new Evoque Plus will stretch the brand towards the crossover market - more of a mix between estate and SUV.
The stretched wheelbase will endow the car with exceptional rear leg room and luggage space and it should also open up the possibility of a third row of seats for children.
The lower roofline and road-biased set-up - imagine a lighter, more agile Range Rover Sport - should allow the new car to appeal across traditional boundaries and attract buyers who might have chosen a high-performance estate.
McGovern’s hints of incredible luxury suggest that Land Rover product planners might even have an eye on the luxury saloon car market. A higher-than-normal seating position, particularly for rear-seat passengers, could be sold as an advance on the low-set seats of a conventional limo.
It also gives Range Rover a potentially high-margin vehicle that is less conspicuous than either the flagship model or the Sport, the visual bulk of both of which might prove a turn-off to some potential customers.
This suggestion is supported by sales of the compact Evoque. It was originally expected to sell about 35,000 units each year but streaked to sales of 125,000 units, increasing sales in three consecutive years.
If the Evoque Plus can pull off a similar trick, it would become the brand’s second biggest-selling model. Sales could crack 50,000 per year.
A version of this new model is also expected to become Range Rover’s first full electric vehicle, using the same battery-electric powertrain as the F-Pace EV.