A new British coachbuilder, Allesley has been founded in a bid to capitalise on increasing demand for multimillion-pound, highly personalised cars.
Based near Coventry, Allesley aims to “revive the art” for the 21st century, coming hot on the heels of several manufacturers’ internal coachbuilding programmes.
Named after the village in which HPL is based, Allesley’s projects will all be made in line with auction house Bonhams’ definition of ‘special coachbuilding’, according to CEO Paul Abercrombie.
Each car will be designed and produced completely independently of a major manufacturer, using a chassis supplied by the client.
The new bodies won’t be sold separately and the platform used will be subject to restrictions on the extent of chassis modifications. Moreover, each car will have a strictly limited production run.
“There’s no [credible independent] coachbuilder in the UK at the moment,” Abercrombie told Autocar.
“There are OEMs that are good at coachbuilding and have their own programmes, but as an independent coachbuilder there aren’t any others.”