Performance estate gains black body styling and contrasting bronze elements with added standard kit
Felix Page Autocar writer
17 February 2020

Audi has unveiled a special Bronze Edition of its facelifted RS4 Avant performance estate with bespoke design elements and additional equipment as standard. 

Available to order now from £82,395 and restricted to just 25 examples, the RS4 Bronze Edition is most notably marked out from the rest of the RS4 line-up with 20in bronze alloy wheels, Vesuvius Grey paint and black trim elements. 

Based on the latest generation of the RS4, revealed late last year, the Bronze Edition features Audi’s new 10.1in MMI touchscreen infotainment system and that car’s newly reshaped front bumper and flared wheel arches. 

The standard car's 2.9-litre turbocharged V6, producing 444bhp and 443lb ft, is carried over unchanged and can push the Bronze Edition from 0-62mph in 4.1sec and on to a limited top speed of 155mph. An RS Sport exhaust system – available on the standard car for £1250 – is fitted as standard and is said to amplify the RS4’s engine note. 

The Bronze Edition’s seats are finished in black leather with bronze stitching to match the wheels, with carbonfibre details complementing the dark exterior styling. The usually optional Comfort and Sound Pack, which features keyless entry, hands-free bootlid operation, a 360deg camera and an uprated Bang & Olufsen sound system, is included as standard

Audi says deliveries of the Bronze Edition, which joins the already launched Carbon Black and Vorsprung editions of the new RS4 in UK dealerships, will begin next month.

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Comments
7

17 February 2020

All these manufacturers selling Black Editions which seem to come in any colout apart from black, and now we have a “Bronze” edition, which does come in black.  Not  bronze.

You couldn’t make this stuff up.

17 February 2020

So a few secrets from an insider.

  • Bigger wheels and tyres cost about 15% more but we charge thousands for them
  • Branded stereos are simple licensing exercises and B&O, Bose, Sony, etc don't actually make these components - on cost is real but not high, huge profit oppy
  • Different coloured bodywork = zero on cost unless special finish like matte or pearl
  • High-performance exhaust if from the regular supplier will be zero on cost, value is in cat
  •  Electrical packs can often be a simple case of switching on dormant features in the software itf the hardware is installed.

Congrats Audi, and how much extra does this thing cost?

17 February 2020
Cersai Lannister wrote:

So a few secrets from an insider.

  • Bigger wheels and tyres cost about 15% more but we charge thousands for them
  • Branded stereos are simple licensing exercises and B&O, Bose, Sony, etc don't actually make these components - on cost is real but not high, huge profit oppy
  • Different coloured bodywork = zero on cost unless special finish like matte or pearl
  • High-performance exhaust if from the regular supplier will be zero on cost, value is in cat
  •  Electrical packs can often be a simple case of switching on dormant features in the software itf the hardware is installed.

Congrats Audi, and how much extra does this thing cost?

Since when did pricing relate primarily to cost?

Supply and demand, that old cliche, is still all that matters.

If enough people pay the price, it’s the right price;, and it’s not as if it’s an essential product like food is it?

18 February 2020
Cersai Lannister wrote:

So a few secrets from an insider.

  • Bigger wheels and tyres cost about 15% more but we charge thousands for them
  • Branded stereos are simple licensing exercises and B&O, Bose, Sony, etc don't actually make these components - on cost is real but not high, huge profit oppy
  • Different coloured bodywork = zero on cost unless special finish like matte or pearl
  • High-performance exhaust if from the regular supplier will be zero on cost, value is in cat
  •  Electrical packs can often be a simple case of switching on dormant features in the software itf the hardware is installed.

Congrats Audi, and how much extra does this thing cost?

High performance exhaust will not have ZERO cost, it has a development cost and be made in lower numbers
In this case are you saying BO, BOSE, SONY etc didn't make the components for this car?

db

17 February 2020

Drug dealer special edition. Audi stoops to new depths with tasteless cars who would have thought it 20 years ago ! I am sure it doesnt just asault the eyes but also the ears with pops bangs and farts as it rushes from one drugs deal to another !  

17 February 2020

 Of course not!, all will be sold already.

18 February 2020

Put on some bronze-coloured wheels on the outside and some bronze stitching on the inside, make 25 of them, and call it bronze addition sounds like an easy cash grab for Audi.

I'd like to see more tasteful bronze touches and details, like badging, roof rails, side mirrors, bronze metal weave or carbon fibre trim on the interior, interior chrome trim replaced with bronze, etc.

This "special edition" could be easily replicated with aftermarket wheels and choosing the right options.

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