Mini officials warn that the latest Clubman won't be the firm's largest model for long, with an SUV-shaped replacement for the current Countryman already in development
Jim Holder
21 September 2015

The Mini Clubman may not remain the largest model produced by the firm in future, according to its senior vice president Sebastian Mackensen.

The new Clubman is 158mm longer, 10mm wider and 119mm lower than the largest of the existing Mini models, the Countryman, facts that have drawn ire from traditional fans of the marque, who argue that the growth in size is not in keeping with its brand values.

However, Mackensen cautioned: “I'm not sure who set the traditional size limits for what a Mini should be? Mini doesn't have to mean small in size. We shouldn't limit ourselves, although I would add that I wouldn't expect anything larger from us anytime soon.

“Personally, I believe that a Mini is more than just a car. There are brand lines set by traditionalists and historic customers and I respect that but at the same time the world moves on. Things develop in every walk of life.

“Sometimes in life you get used to something and then it moves on. Habit can be hard to challenge, but when you get used to the new thing you can often see new benefits as you adapt.”

Mackensen also said that customers and potential customers would be listened to before any larger models are launched. “Above all, I also believe that the interpretation of what a Mini is should lie with the customers,” he said.

It's already known that Mini is working on a replacement for the current Countryman, which is planned to take the form of an 'authentic' SUV.

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Mini plans 'authentic' SUV

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Comments
12

21 September 2015
Bring on the 'Maxi' comments!

21 September 2015
"Mini doesn't have to mean small in size." YES it does, as the word is derived from miniature!!! However smaller than what - perhaps an oil tanker, a country a planet, a sun? Hell make it the Universe!!! Or Miniature car as that is there business, so smaller than other cars. I assume a labotomy is required to work in marketing/branding.

21 September 2015
topsecret456987 wrote:

"Mini doesn't have to mean small in size." YES it does, as the word is derived from miniature!!! However smaller than what - perhaps an oil tanker, a country a planet, a sun? Hell make it the Universe!!! Or Miniature car as that is there business, so smaller than other cars. I assume a labotomy is required to work in marketing/branding.

So Jaguar must mean an actual large wild cat, because that's where the word is derived from, after all? While we are at it Viper can't be a sports car, because it's a snake, Amazon can't be a large 4x4 because it's a huge rainforest, Adam can't be a Vauxhall supermini because it's derived from the very first (fictional) bloke, Skyline can't be a sports coupe because, well it's sky line and so on.....

21 September 2015
It's already being built in the Morris factory. Why not call the bigger cars Morris or Riley, Wolesley, Triumph or whatever? They own the rights to a load of the Leyland names. And it would be a laugh, moving the size isn't everything based argument back to the heritage based, who won the war anyway, shits & giggles. I want a TR9 BTW.

21 September 2015
Outoftowner1969 wrote:

It's already being built in the Morris factory. Why not call the bigger cars Morris or Riley, Wolesley, Triumph or whatever? They own the rights to a load of the Leyland names. And it would be a laugh, moving the size isn't everything based argument back to the heritage based, who won the war anyway, shits & giggles. I want a TR9 BTW.

SAIC own the name Morris. Would be nice to see the name on Roewe cars which focus on value/comfort rather than sporting MGs.

BMW do own Triumph, it would be nice to see MINI based sports saloons and roadsters badged as such. However a dormant brand is a gamble.

However you do hit the nail on the head, I've started thinking of MINI less as a model, and more of a marque of what modern Austin might be. (With an SUV as a modern 3 litre...)

21 September 2015
It's already being built in the Morris factory. Why not call the bigger cars Morris or Riley, Wolesley, Triumph or whatever? They own the rights to a load of the Leyland names. And it would be a laugh, moving the size isn't everything based argument back to the heritage based, who won the war anyway, shits & giggles. I want a TR9 BTW.

21 September 2015
Not sure why I repeat myself there, folks. Sorry.

21 September 2015
@outoftowner, that's the wonders of the autocar forum page!

As for bigger future MINIs, it does seem a strange concept. I suppose if they were the smallest in their class, that could work. Although, not quite sure that's a good way to market your cars! I have no problem with them expanding the brand, they are in the business to make money after all. It would be great if they did make a proper small 4 seat car to rival the twingo, forfour or Up! triplets.

21 September 2015
a "mini" become a "biggy"?

21 September 2015
Then again I suppose the actually stopped caring what a name actually meant, when they decided that "Cooper" was just a model name and not a sport/higher performance version.

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