Can you sell too many cars? Kia has
5 January 2006

Kia says it has people round the world clamouring for its Rio. The snag? Demand is far ahead of what Kia can supply and all markets have had their allocations more than halved. So instead of 15,000 units, Kia UK is forced to make do with 6,000.

This is their justification for abandoning their promise to sell the petrol and diesel Rios at the same price – something none of their competitors do. Thus the diesel Rio will cost £500 more than its petrol equivalent, whose prices also rise: the petrol 1.4 GS to £8,495 and LX to £9,495; the diesel 1.5 GS to £8,995 and the LX to £9,995.

Kia points out that the price differential between their petrol and diesel models is still less than that of their rivals and that the Rio still costs substantially less than the Fiesta, Corsa and 206.

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