Can you sell too many cars? Kia has
5 January 2006

Kia says it has people round the world clamouring for its Rio. The snag? Demand is far ahead of what Kia can supply and all markets have had their allocations more than halved. So instead of 15,000 units, Kia UK is forced to make do with 6,000.

This is their justification for abandoning their promise to sell the petrol and diesel Rios at the same price – something none of their competitors do. Thus the diesel Rio will cost £500 more than its petrol equivalent, whose prices also rise: the petrol 1.4 GS to £8,495 and LX to £9,495; the diesel 1.5 GS to £8,995 and the LX to £9,995.

Kia points out that the price differential between their petrol and diesel models is still less than that of their rivals and that the Rio still costs substantially less than the Fiesta, Corsa and 206.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK