XE, XF and F-Pace Black Edition models get black-themed options, including painted alloys, privacy glass and styling kit
Jimi Beckwith
24 November 2017

Jaguar has launched Black Edition models for the best-sellers of its range, the XEXF and F-Pace, with optional extras included as standard. 

Black Edition trim adds black alloy wheels, a Black Pack exterior styling kit, parking sensors and a reversing camera, privacy glass and metallic paint.

R-Sport models also get a heated front windscreen, heated washer jets and heated front and rear seats, features that are usually part of the optional Cold Climate Pack.

The F-Pace R-Sport Black Edition also features a panoramic roof. Jaguar claims this takes the F-Pace R-Sport Black Edition's savings to £2675 over a regular F-Pace R-Sport with the same options added.

Jaguar is offering the models as high-spec trim levels with reduced pricing; they are being offered at prices bolstered with half the value of the options fitted.

Confusingly, Black Edition cars are available not only in black, but also grey, red, white, and blue, with their name being a reference to the American tradition of 'Black Friday' discounting.

Although only available for a limited time, Black Edition models will remain on sale into 2018 and are not limited by number. There are no plans for an E-Pace Black Edition. 

Jaguar is later to the Black Edition game than many, with Audi, Honda, KTM, Nissan, Peugeot, Porsche, Skoda, Vauxhall and Volkswagen all having dallied with such cars in the past. 

During Jaguar's Black Event, which takes place between 24 and 26 November, boosted PCP finance contributions of £6500 and £12,088 are available on the F-Type and XJ, as well as up to £5300 on the XE, up to £6400 on the XF and up to £3500 on the F-Pace.

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Comments
9

24 November 2017

Ughhh...another Black Edition. Could product planners be any less original?


24 November 2017
bomb wrote:

Ughhh...another Black Edition. Could product planners be any less original?

 

You're spot on.

You'd hope that Jaguar of all companies would avoid this blatant outright copying. The lack of original ideas, or in truth any ideas at all that would make the car genuinely more attractive and thus worth more to buyers, is depressing.

24 November 2017

You've no idea how long it takes to engineer product improvement, nor by how much is it at a disconnect from current market trend. Car companies have to second guess a lot of the time, working with what technologies are emerging and trying to benchmark the competition.

These look good in my opinion, although I agree this has been done before elsewhere.

Be specific: what, realistically, could they do to improve the proposition in the short term?

24 November 2017
autoindustryinsider wrote:

You've no idea how long it takes to engineer product improvement, nor by how much is it at a disconnect from current market trend. Car companies have to second guess a lot of the time, working with what technologies are emerging and trying to benchmark the competition.

These look good in my opinion, although I agree this has been done before elsewhere.

Be specific: what, realistically, could they do to improve the proposition in the short term?

 

If I could give a detailed answer to that, I'd be after your job!

The point is that designers and people responsible for cars with Jaguar's historic reputation for beautiful and exciting cars shouldn't be simply copying sales gimmicks of this sort, but offering something that is perhaps a little unpredictable and, well, exciting,  which almost by definition industry outsiders like me and most potential customers couldn't have predicted.

Hence, this is the best answer I can give, and I hope it explains my disappointment.

 

 

27 November 2017
autoindustryinsider wrote:

Be specific: what, realistically, could they do to improve the proposition in the short term?

At least call them something different, every man and his dog has a Black Edition these days.

That versions like these are required is not in question, merely the execution in this case. We provide for the industry so much of this comes to our attention a lot, I was just hoping Jaguar would be a little more original.


24 November 2017

in a dimly lit space? Is it stealth advertising?

24 November 2017

Agreed, hardly original and an indication that perhaps the pricing of these cars could have been ambitious?

JLR need to address perceived value if they are to optimise £ sales and by that I don't mean just cut prices or load on options and limited editions. Lifetime value and PCPs, among other tools, can be used to increase returns to the manufacturers and dealers.

25 November 2017

As I see it, this deal - on the F Pace at least - only applies to 4 cyl diesels. Obviously no-one wants to buy a diesel now so they’re trying to shift an unwanted engine. Actually if available on the 300 PS petrol I’d have been very attracted by this promotion. 

 

 

27 November 2017

Should have called it the soot edition then

 

Hydrogen cars just went POP

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