Success of the i40 could see Hyundai introduce the Genesis, Equus and Genesis Coupe in the UK
7 March 2011

The success of Hyundai's new Mondeo-rivalling i40 estate could lead to the introduction of the firm’s 5-series- and 7-series-sized saloons.

The i40, revealed at Geneva last week, is the firm’s first car to launch under its ‘modern premium’ philosophy, offering “all the credentials of a premium car but an affordable price”.

See the new Hyundai i40 at Geneva

Hyundai’s UK managing director Tony Whitehorn told Autocar that the next generation of its Genesis and Equus saloons could find their way into UK showrooms as buyers got used to the idea of Hyundai offering premium products at affordable prices.

“We need to be careful with our product launches,” he said. “You can’t just go from budget to premium; you have to take it slowly and communicate what we’re doing to buyers.”

Hyundai’s big Genesis Coupe could also find its way into the UK in its next iteration as a halo car for the brand. The next Genesis Coupe will be offered with right-hand drive, opening it up to potential markets including the UK, Australia and India.

See all the latest Hyundai reviews, news and video

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK