The next-generation Land Rover Discovery is likely to be given extreme off-road capabilities by JLR’s Special Vehicle Operations arm next year, in order for it to act as a halo product for the all-terrain capability of the company’s product range.
The all-new Discovery 5 is expected to be revealed later this year, with SVO’s so-called Land Rover Discovery SVX version going on sale 12-18 months later.
SVO has a three-pronged brief to deliver cars that showcase the best of Jaguar Land Rover’s capabilities in the ‘luxury’, ‘performance’ and ‘capability’ markets.
While it is believed that an even more luxurious version of the Range Rover is under development without the Sport SVR’s focus on performance upgrades, the next launch is reported to be the Discovery SVX, so that the SVO division — which has yet to even formally open its headquarters — can showcase its capabilities across the full range of its brief.
Every model considered for SVO treatment
SVO boss John Edwards declined to comment on specific models but said: “Every nameplate we produce will be considered for an SVO derivative — we will look at each one and see if we can push the boundaries in any direction.
“Land Rover is all about bandwidth. What we have done over 65 years is broaden the breadth of capability of our vehicles. We have taken the opportunity with the Sport SVR to go right, and SVX gives us a chance to go left. It’s clear that a result of that will be that the Land Rover proposition will benefit overall — we will be amplifying the core brand values.”