This is the new Ford Taurus saloon, the seventh generation of a car that was credited with turning around Ford’s fortunes in the mid 1980s.
Nearly 7 million Ford Taurus cars have been sold since 1986 and for four years in the early 1990s, it was America’s best-selling car, out-gunning even Toyota’s Camry.
The latest Ford Taurus has been born out of the now-defunct Ford 500 saloon and uses the same (though stiffer and safer) front-drive platform, itself derived from the original Volvo S80.
Priced from $26,000, the standard engine is Ford’s 3.5-litre V6 Duratec, which delivers 263bhp and 249lb ft. Later Ford will offer the same engine in more powerful turbocharged ‘EcoBoost’ form.
A six-speed auto 'box comes in two versions, one equipped with paddle shifters on the steering wheel.
Ford described the Taurus as its "premium flagship" for US markets and says the car is aimed at drivers who are less interested in hauling luggage and "place more of premium on the driving experience".
"Driver engagement was a key objective for the new Taurus, we also put huge emphasis on creating a quiet environment," said chief engineer Pete Reyes.
While there’s more than a hint of current Ford Mondeo about the car’s nose, the new Taurus has notably deep sides and shallow side windows, perhaps in a nod to the success of Chrysler’s 300C.