Ford expects the 2.3-litre EcoBoost version of its new Mustang to account for half of sales by the time the model reaches the end of its production life, despite the fact an overwhelming majority have so far been ordered with a V8 engine.
Speaking to Autocar at the opening round of the World Endurance Championship at Silverstone, product development boss Raj Nair said that the rush to order the bigger engined cars would slow as initial excitement fades.
“You’ll see by the end of the car’s production lifetime the sales will be split about 50/50,” he said. “Early sales are made up of people who have always wanted a Mustang, so they’ve ordered it in ultimate Mustang-spec – V8 engine and a manual gearbox. But later on, that trend will change.”
Ford has delivered more than 1000 right-hand-drive Mustangs to the UK, with more than 680 of those cars featuring a V8 engine and manual gearbox. The alternative engine, a 2.3-litre EcoBoost four-cylinder, has proved less popular, especially when mated to the other available gearbox, a six-speed automatic.