Currently reading: Fiat 500X sales dive prompts price drop and spec update
Changes to the 2018-model-year small SUV include extra kit, removal of trims and diesel engine and price cut; sales dropped 66% last year
Jimi Beckwith
2 mins read
12 February 2018

Sales of the Fiat 500X fell by two thirds over 2016, prompting Fiat to usher in a series of tweaks to the small SUV for 2018. 

In 2016, the brand sold 14,224 examples of the model, but this tumbled to 4814 in 2017, a collapse of 66%.

In response, Fiat has clipped the 1.3-litre Multijet diesel engine from the 500X line-up, leaving four engines remaining: the 1.4-litre Multiair and 1.6-litre E-torQ petrols and the 1.6-litre and 2.0-litre Multijet diesels.

Prices have been cut across the range, with the range-topping 2.0-litre Cross model taking a £1400 drop. An increase of £120 has been applied to bottom-rung Pop trim, however.

In addition, the higher-spec Lounge and Cross Plus trim levels have been pruned from the line-up, leaving Pop, Pop Star, Mirror and Cross.

Cross brings more rugged styling and the range-topping 2.0-litre engine.

Apple CarPlay and Android Auto smartphone mirroring are now standard across the board, while the 5.0in infotainment touchscreen has been upgraded to a 7.0in unit.

Explaining the cuts, a Fiat spokesman said: “The 2018 500X range includes greater connectivity as standard. Pricing and trim levels across the range have been streamlined to simplify the offering for customers.”

Last year's sales drop was unexpected for Fiat; the 500X is the only SUV in the brand's line-up in the midst of an SUV market boom, while the 500 continues to sell strongly despite a mild Europe-wide decline in the city car market.

It's also likely that the 500X range has been trimmed to accommodate the upcoming WLTP fuel economy and emissions testing procedure, under which every spec of a model must be separately tested.

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Fiat 500X

Decent styling, a well-judged interior and good practicality means Fiat's 500X is a worthy entrant on your compact crossover shortlist

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12 February 2018

The worst model name for a grown up family car ever, "Pop Star". The shame!

If it wasn't for the 500 I don't think Fiat would exist

12 February 2018

I was talking to a Fiat dealer when the 500X was introduced and he said they were struggling to sell them as "people didn't expect to pay that much for a Fiat". Maybe this realignment will sort that out. I thought I'd read recently that sales of the 500 were slowing too, but maybe thats at a slower rate than the (apparent) decline in the city car market.

12 February 2018

I wonder if there is an internal conflict within Fiat about competing with Jeep suv’s?

Certainly Fiat don’t seem to be marketing this suv very well.

12 February 2018

My wife sat in one last November in the showroom and showed sufficient interest that would have once had car sales types excitedly hunting for test drive keys. Not this time, we had to pry the salesman away from his desk. When we did he knew so little about the car and was so passive about a potential test drive we left and read the reviews (which quickly killed off any 500x thoughts).

If that’s how deals are done these days they’re doomed!

12 February 2018

According to Fiat's UK configurator, the 500x (Cross or the other one) is available in 4 pastel solid shades of which 1 is free in sludge cappucino (£0) the dull others (£350); 3 metallic (£500) and one lipstick red (£1000). And this on a £26k AWD car too!

Even if I wanted to buy one I would be so insulted to have to pay extra for a paint job, let alone not have anything nice apart from the metallic blue to choose from, I would be gone in a flash! The same goes for the 500L too.

All the creativity and marketing in Fiat is poured in to the 500/500c (dozen or more paint colours, inspirational trim choices), so if anyone in Fiat HQ is surprised by the lack of sales they need to wake up and start "smelling what they is peddling" !!!

Che cazzo fate Marchionne !!! ... you can do better, and you should.




13 February 2018

"Fiat 500X sales dive" - Not surprising because using the 500 retro template on an enitrely different type of car is doomed to failure. Even Mini has to reduce the number of its pointless varients.

13 February 2018

Never understood why the both the 500L & 500X were given the 500 applicaton,the revived 500 is a small funky car while the two ugly sisters  are certainly not that. Compared to the ot Renegade the 500X is not an attractive proposition. Perhaps it's time to review the list prices again which are too high and take a look at the trim levels as well

13 February 2018

clearly nobody on here knows what there talking about the reson for the decline in sales is due to fiat pulling out of selling to rental companys this is turn has seen fca group make more money world wide and in the uk last year it could be worse fiat could have cars called roomster or superb

13 February 2018

Are you sure you can't rent 500's anymore? see them all the time on holiday rental sites

16 February 2018
bhakes wrote:

.... it could be worse fiat could have cars called roomster or superb

I think there are far worse names around now than those - and at least there is historical significance with Superb, relating back to one of Skoda's early saloons in the 1930s


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