Currently reading: Electric Alfa Romeo keeps saloon shape despite SUV popularity
Alfa will not "become an SUV brand" as it signs off classic silhouette for next Giulia and plots GTV and Duetto EVs

The electric Alfa Romeo Giulia, due on sale by 2026, will retain its classic saloon silhouette despite the overwhelming popularity of SUVs.

The Giulia EV is one of two new D-segment cars Alfa Romeo will launch in 2025 and 2026, the other being an electric Stelvio replacement. A large E-segment model will follow in 2027, in the mould of the Porsche Cayenne, meaning SUVs will account for four out of the five cars in Alfa's core line-up. 

But, speaking at preview event for the new Milano crossover, Alfa Romeo CEO Jean-Philippe Imparato has emphasised the electric replacement for the Giulia will remain a traditional saloon “despite the fact this segment is suffering”.

Asked by Autocar if he believes it is important Alfa sells non-SUV models, he said: “I strongly believe that when you speak about electrification, you speak about aero, and when you speak about aero, you speak about ‘Berlina’, or sedan.”

He added: “This type of silhouette will come back. I don’t want to become an SUV brand, even if the world is switching to SUVs."

Imparato went on to hint again at plans to revive two of Alfa's best-known historic models for the electric era: “You will have a Giulia in the Alfa Romeo range - and not only that, because the next steps we are working on are: what is the answer to the GTV, and what could be the answer to the Duetto? But as it is not locked and validated for the moment, I don’t want to elaborate on that.”

Both the electric Stelvio and Giulia replacements have been designed, Imparato said, and work is under way to prepare the firm’s Cassino plant to build them, with production of each scheduled to begin within the next three years. 

Even if it remains low-slung and familiar in its positioning, the electric Giulia could adopt a different profile that combines elements of estate and saloon cars - like the Genesis G70 and Mercedes CLA shooting brakes. 

Imparato previously told Autocar: “I don’t want to give up on the sedan [saloon] market. It’s in Alfa’s DNA to have a sporty sedan. But I also acknowledge that there were many suggestions that there should be a station wagon [estate] version of the Giulia. 

"Maybe there’s a tipping point between the sedan and the station wagon. With a new Giulia, maybe we can have the best of both worlds.”

Alfa romeo giulia qv front three quarter 2


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Alfa has already revealed some technical details of the electric Giulia, which will use parent company Stellantis's new modular STLA Medium platform. Power will start at around 345bhp, with the more powerful Veloce offering around 790bhp.

A hardcore Alfa Romeo Giulia Quadrifolio variant is also confirmed, offering “around 1000hp” (986bhp) – almost double the 503bhp offered by today’s twin-turbocharged petrol V6 car. 

This most powerful variant is likely to be a four-wheel-drive proposition, rather than rear-driven like the current car. It could get a set-up similar to fellow Stellantis brand Maserati’s upcoming Granturismo Folgore, which uses three electric motors – one on the front axle and two at the rear – with torque-vectoring functionality. 

As well as confirming his power ambitions for the Giulia replacement, Imparato suggested that the EV’s range will be up to 435 miles on the WLTP cycle, so owners see it as a “substitute” for their current cars, not a downgrade or a forced switch.

That figure matches the new Peugeot e-3008, which uses a variation of the same STLA platform. 

Imparato was keen to emphasise the importance of a rapid electrification programme for Alfa. “We switch because we must,” he said. “If not, Alfa Romeo would be dead.”

He added: “We will switch in a real concrete substitution mode. I don’t want you [customers/owners] to suffer from anything [because of] the switch. I want you to love it.”

Imparato also confirmed the Giulia will be equipped with an 800V electrical architecture, as with other upcoming EVs on the STLA platform, meaning a "substantial" battery top-up (likely 10-80%) could be completed “within 18 minutes”. “We don’t want you to spend hours charging your car,” he said.

Additional reporting by Will Rimell

Felix Page

Felix Page
Title: News and features editor

Felix is Autocar's news editor, responsible for leading the brand's agenda-shaping coverage across all facets of the global automotive industry - both in print and online.

He has interviewed the most powerful and widely respected people in motoring, covered the reveals and launches of today's most important cars, and broken some of the biggest automotive stories of the last few years. 

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Big Stu 15 December 2023
Imagine if Alfa Romeo (and Imparato) stopped talking and started making cars.
Andrew1 16 December 2023
Allow me to get you up to date with the news: their global sales increased by over 50% and the European sales increased 100%.
But you can stick to your regurgitated crap, if you wish to.
Big Stu 16 December 2023

Woo!  Touch a nerve did I? I want to see Alfa do well but they can certainly do better than a very small line up of cars. I notice the press release you're quoting only gives percentages not actual numbers. Another source I found says 83.5k European sales in 2020, 54.5k sales in 2021 and 35.7k sales in 2022. 

289 25 February 2023

If we really all have to drive around in these whining 'milf-floats' - to 'save the planet', why create vehicles with 1000 is this 'saving the planet when using all this electricity....not to mention the extra weight of these huge batteries?

Anything more than 200 bhp is plenty to sit in modern day nose to tail traffic jams.


Anton motorhead 25 February 2023
Absolutely agree, but the bhp race will - sadly - probably go on in the foreseeable future. Especially as it seems to be a lot easier and cheaper with EVs to make huge jumps in output than with ICE cars. I just wish, the manufacturers would add more lightness and faster charging.
Peter Cavellini 26 February 2023
Anton motorhead wrote:

Absolutely agree, but the bhp race will - sadly - probably go on in the foreseeable future. Especially as it seems to be a lot easier and cheaper with EVs to make huge jumps in output than with ICE cars. I just wish, the manufacturers would add more lightness and faster charging.

ok, in ten years or sooner, will there be 3000 hp cars?, 0-60mph in under a second?, can we beat the Laws of Physics?

Just Saying 26 February 2023
On Twitter, Elon Musk explained that Tesla car batteries should last for 300,000 to 500,000 miles or 1,500 battery charge cycles. That's between 22 and 37 years for the average car driver, who, according to the Department of Transportation (DOT), drives 13,476 miles per year.

Producers are supplying what customers want. Legislation is always playing catch up so, for now, enormous BHP for electric vehicles will continue...

Big Stu 15 December 2023

I think a 'milf float' is probably different to a 'milk float'.

Speedraser 16 December 2023

Exactly! Spare me the we're-saving-the-planet preaching. This is abject idiocy. 

catnip 25 February 2023

Lets hope Alfa keep a sharp eye on  the weight of these potential new models.