Cars are dedicated to careers of nine famous names, including The Who’s Roger Daltrey and Sir Ray Davies of The Kinks

Nine special Rolls-Royce Wraith models have been commissioned to celebrate icons of British music.

The cars are dedicated to the careers of famous musicians including The Who’s Roger Daltrey, Dame Shirley Bassey, Sir Ray Davies of The Kinks and Ronnie Wood. Producer Sir George Martin - famous for work that includes The Beatles - also has a car.

The first four cars were unveiled today at an event in Fitzrovia, London. Of the finished Wraiths, one features artwork from The Who’s album Tommy on its bonnet. Another features embroidery of Sir George Martin’s number one records with hand-written lyrics and quotes.

Last Rolls-Royce Phantom VII produced as one model

Additionally, each car gets a Union Jack flag on their C-pillars to signify the nationality of the artists.

Rolls-Royce CEO Torsten Müller-Ötvös said “So many [artists] have turned to Rolls-Royce to celebrate their success with the ultimate display of originality and creativity. This collaboration – with some of Britain’s most celebrated musicians – promises to add to this legacy, creating truly unique collectors’ items which also support worthy charities.”

Money raised from the sale of the special edition cars will be donated to charities selected by each artist.

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Comments
20

29 March 2017
Tacky...

29 March 2017
Hi Daniel,

Tacky? More then that! :-)

30 March 2017
How come they're not included?

29 March 2017
What a ghastly idea RR producing "special editions"especially featuring
now aging rock stars.

29 March 2017
Really scraping the barrel for 'inspiration' now.

29 March 2017
It's when you see the name Torsten Müller-Ötvös as Rolls Royce CEO that the whole British heritage thing falls flat on it's face.

My inspirational touch would be to replace that Union Jack with the Bundesflagge.

30 March 2017
Do you complain that the US company, Chrysler is run by a Canadian ? Or that Citroen, a French company is run by a Brit ? What about Renault/ Nissan, a Franco-Japanese company thats run by a Brazilian ? I wont list the hundreds of non British companies that are run by/owned by Brits/British companies, but is that ok with you ? Is it only British companies run by non Brits you dont like ? Its ok for Brits to run non British companies ? Clearly, any non prejudiced person knows that the CEO of a company DOES NOT IN ANY WAY mean that the heritage of said company is affected or in any way altered or indeed "falls flat on its face". Bigot.

30 March 2017
typos1 wrote:

Bigot.

Or it might just be that the Rolls are now powered by BMW engines etc.

Do any of those countries you mention play the country card? Rolls Royce does They'd have you (or rather the Asian & Middle East markets where these cars are really targeted), believe their car is as British as fish & chips. You could equally direct your bigot comment at Rolls Royce themselves having only 'British' musicians. But let's not be pedantic.

It's cheezy and it's false. And let's be honest... No disrespect to Francis Rossi, Ronnie Wood etc but when Rolls Royce is, or at least was, supposedly the last word in perfection... Just goes to prove my German friends do have a sense of humour.

30 March 2017
typos1 wrote:

Do you complain that the US company, Chrysler is run by a Canadian ? Or that Citroen, a French company is run by a Brit ? What about Renault/ Nissan, a Franco-Japanese company thats run by a Brazilian ?

Well said, we mustn't let nationalism dominate the discourse. British heritage in this case is a set of Rolls Royce design identifiers that can be preserved / developed by any perceptive designer irrespective of his or her nationality. To argue otherwise is analogous to saying that only Polish pianists can play Chopin successfully, or only Austrian orchestras can perform Mozart idiomatically ...

30 March 2017
typos1 wrote:

Do you complain that the US company, Chrysler is run by a Canadian ? Or that Citroen, a French company is run by a Brit ? What about Renault/ Nissan, a Franco-Japanese company thats run by a Brazilian ? I wont list the hundreds of non British companies that are run by/owned by Brits/British companies, but is that ok with you ? Is it only British companies run by non Brits you dont like ? Its ok for Brits to run non British companies ? Clearly, any non prejudiced person knows that the CEO of a company DOES NOT IN ANY WAY mean that the heritage of said company is affected or in any way altered or indeed "falls flat on its face". Bigot.

Cool story bro!

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