Bentley looks into launching a fuel delivery scheme with a US tech start-up

A Bentley fuel delivery service is currently being trialled by the company in collaboration with US tech start-up Filld.

The scheme, called Filld for Bentley, allows Bentley owners to order fuel to be delivered to their car via an app. It will even, in the future, allow the car to place orders for fuel itself depending on its fuel level, location and the driver’s preferences.

Bentley has provided few details about specific scenarios but claims the fuel can be delivered “wherever and whenever they [the driver] require”.

The scheme is one of the first pieces of connected car technology that Bentley has showcased since the topic became a buzzword in the car industry.

Bentley’s director of product and marketing, Christophe Georges, described the scheme as “affording our customers the greatest luxury of all: more time”.

He said: “Our connected car strategy will continue to expand and innovate in order to further enhance the Bentley lifestyle. Bentley ownership is about more than just the vehicle. It’s the entire luxury experience. We are continuously investigating ways in which to offer our customers tailored, convenient, smart services.”

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Filld co-founder Christopher Aubuchon said: “Filld and Bentley share a vision for leveraging powerful connected car technology – to one day eliminate the need for customers to refuel their cars themselves, removing inconvenience and giving them more of their valuable time back.”

Bentley couldn't specify how long the fuel takes to be delivered, but the trial is happening in San Francisco for three months, after which Bentley will assess the customer feedback - presumably as a precursor to rolling out the trial as a full, permanent scheme.

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Comments
1

5 October 2016
looks like a stupid idea if you are that rich or well off just send the butler or chauffeur out.I think you would waste more time messing about with keys and security of the car, how do you know what and how much has been dispensed.

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Our Verdict

Bentley Bentayga

The big-in-every-way Bentley SUV lands. We assess the impact of this most luxurious of luxury SUVs, which has few direct rivals with which to compare

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