Currently reading: New 2024 Aston Martin Vantage will be "complete hooligan"
Two-seat Aston prepares for reinvention with its own character over DB12 and DBS replacement

The new Aston Martin Vantage will be given its own obvious character over the DB12 and the DBS replacement as the first Aston Martin to break cover before a slew of new models arrive in the coming months.

The Vantage will be styled to be a “complete hooligan” as part of a plan to make it even sportier, chief creative officer Marek Reichman has told Autocar.

Although the Vantage will undergo a similar interior overhaul to the DB12, it will be differentiated by its character on the road. Given the high-riding DBX 707 offers Vantage-baiting levels of performance and the DB12 has been given a power boost and significant handling upgrade over the DB11 it replaces, “you get more sporty anyway”, said Reichman, when it came to creating the next Vantage.

“The next Vantage can separate from a DB12 with huge performance and a DBX that feels like it. It has to be completely different,” said Reichman. “The replacement for the DBS will then be “completely different to both of them.”

Product and market strategy director Alex Long echoed Reichman, saying: "We'll see in our sports car and GT range much more breadth and separation between one end and the other, where today they're quite similarly positioned. We'll see a much broader operating range."

Aston martin vantage 2024 camouflage rear quarter1

Reichman also said Aston’s road car operation will be making full use of the Formula 1 team’s resources, likely resulting in several tweaks in the Vantage’s design. The upgraded model was recently seen testing at the Nürburgring, revealing a smaller grille and smoother lines around the front end. The car's rear appears to have received a reworked splitter with a quad-exhaust set-up and more aggressive air ducting from the wheel arches.

The chassis set-up is expected to take after the track-honed V12 Vantage, with improvements in poise and pace ranking high on the to-do list. Lightweighting is not likely to extend to a smaller engine, however: AMG’s six-cylinder wouldn’t work for the Vantage, Long said, because “the sound is so much” of the car’s raw emotional appeal. “We don’t build transport. We build dreams,” he added.

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As such, the Vantage is expected to use an uprated version of the 503bhp 4.0-litre V8 from the current-generation car. The new Mercedes-AMG SL 63 uses the same unit, but boosted to 577bhp, hinting at its potential in the new Vantage.

Prices are likely to rise significantly compared with the £133,920 starting price of the existing Vantage, given Aston’s push to become a profitable luxury brand. For reference, the larger DB12 is anticipated to start from £185,000 when it arrives later this year.

Mark Tisshaw

Title: Editor

Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.

From this position he oversees all of Autocar’s content across the print magazine, website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.

Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?Move Electric and Pistonheads, and has written a column for The Sun.

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Boris9119 7 June 2023

Agree with most of the comments here about not wanting Aston to be like a Lambo etc, but the reality is the traditional buyers of Aston's have largely been replaced with 'new money', just the sort that like their Lambo's and their designer labels. All previous owners failed to make a go of it with Aston, Stroll is going after the 'new money' hence this product strategy. Do I like it, no, but fact is that might be the only way to keep Aston alive, although I would argue let it die if that's what it takes.

Just Saying 7 June 2023
Worked out OK for Bentley.
We'll have to watch this space...
Just Saying 7 June 2023
... Worked out OK for Bentley. We'll have to watch this space...
Symanski 7 June 2023

Design hack Marek Reichman needs to go.   He's proven time and time again he doesn't understand Aston Martin, or how to design cars.


Now this is going to look like a "hooligan"?   Where's the beauty?   Where's the soul?   Where's a competent designer who can save Aston Martin?


bgreenstone 7 June 2023

I come here for the car news, but I stay for the Symanski comments.

Speedraser 7 June 2023

Stroll doesn't understand Aston Martin either. Nor does Mercedes.

Marc 24 November 2023
Does anyone? Confusing model range, piss poor management. No idea what the brand actually means. Poor taste footballer? Middle aged, overweight, balding man with a small cock?
Peter Cavellini 7 June 2023

" we don't build transport, we build dreams" what kind of a statement is that?, Aston only have to adress previous failings in there products namely the interior needs modernisation, the exterior shape inst quite there yet, this car from certain angles reminds me of the Toyota Celica from a while back which was a nice looking car by the way, Aston Martin need to bold brave and get away. From the James Bond DB5 iconography.

bgreenstone 7 June 2023

Agreed.  They keep forgetting that Aston Martin is "the gentleman's sports car" and that has always been its unique appeal.  This new "brutal" approach they're taking to everything isn't helping them.

Speedraser 7 June 2023

Exactly. This talk reeks of branding, which is Stroll's thing. Astons shouldn't be British Lamborghinis -- they should be Aston Martins. There are plenty of in-your-face exotics, which is great, but Astons should NOT be that. Oh, and the more-sporty-more-differentiation-among-models thing is exactly what they said last time with the Vantage/DB11/DBS. 

lukeski 8 June 2023

Good comments. To be honest, almost invariably when they talk about more differentiation, it is an attempt to hide the fact they are very similar, thy protest too much.