Aston boss says the Cygnet will achieve iconic status, similar to that of James Bond's DB5
4 November 2010

The Aston Martin Cygnet has the potential to become an “icon”, according to company boss Ulrich Bez.

Speaking with Automobilwoche, Bez said the Cygnet had features that made it "advanced, iconic and iconoclastic". He compared its potential status to that achieved by the Aston Martin DB5 that was used in James Bond films in the 1960s.

"The Cygnet is exclusive and bears an exclusive brand name," he added.

See official pics of the Aston Martin Cygnet

The smallest Aston ever is based on Toyota iQs built in Japan, which are then specially imported to the UK for Aston. It will be put into full-scale production at Aston’s Gaydon headquarters in 2011.

The design and build work of the Cygnet is carried out at Gaydon; Aston has incorporated much of its design language into the iQ, including its signature front grille.

Bez defended the Cygnet’s creation in a promotional video last month, saying it’s been primarily designed to help Aston lower its fleet average CO2 emissions in the face of strict upcoming EU legislation.

Steve Cropley blog: Who's to say the Cygnet won't be a success?

“Aston Martin is honest and we don’t make compromises,” he said. “Whatever we do, we do it right. If we do performance, we do performance; we won’t downsize our sports cars.

“The Cygnet needs to satisfy the demands of emissions and space. It is a car without compromise, just like every other Aston Martin."

Bez also said the firm wasn’t currently looking for an automotive partner, despite being linked with Daimler. The firm’s 2009 Lagonda luxury SUV concept was based on the Mercedes GL.

See all the latest Aston Martin reviews, news and video

Our Verdict

Aston Martin Cygnet

The Aston Martin Cygnet is perfect for inner-city fans of the brand. For the rest, it's an expensive and quirky distraction

Join the debate


4 November 2010


Someone has been smoking too much crack.

4 November 2010

Drop the I Ulrich and you will be spot on.

4 November 2010

I wonder if he actually believes this PR drivel himself,,to even mention it in the same breath as a DB5..he should really be ashamed to liken this jumped up Toyota to an amazing piece of Aston histroy.

David Brown will surely be turning in his grave..

To live is to drive

4 November 2010

Aston Cygnet 'will be an icon'... of Failure.

4 November 2010

Aston Cygnet will be a joke.....and those in them will be laughed at as a result.

I'm sure there will be a few cropping up round here upon release then. They'd best watch themselves come next Halloween as I can guess now which car the little darlings will be aiming their eggs at lol!

4 November 2010

Ah, where would we be without selective reasoning? Yesterday Bez was the wizard behind Aston's revival, today he is a child lost.

I doubt he's worried about blogger's attitudes; more likely he's worried about Toyota's most recent recall - a host of UK iQ's needing a quick fix on the steering, I hear. (Other models are also affected.)

4 November 2010

Are you sure he didn't say " a con " ?

4 November 2010

I can see why Aston are producing the Cygnet, though I'm not happy with how it is so obviously an IQ, but to compare it with the DB5? Its shocking......

4 November 2010

There is another way of looking at this.

If Aston Martin don't have something with a low CO2 output, like the Cygnet, then they won't be able to produce all of the cars such as the Vantage & DBS that we all like. Not without serious compromises to get the emissions down to 140g/km.

Not saying I like the Cygnet, just that without it Aston will be forced to dilute the sports cars it's famous for & we on here love.

4 November 2010

"The Cygnet is exclusive and bears an exclusive brand name," he added. - It's a Toyota iQ. Mass-produced is not exclusive.

“The Cygnet needs to satisfy the demands of emissions and space. It is a car without compromise, just like every other Aston Martin." - It's a Toyota iQ. The word "compromise" was top of the requirement spec when Toyota started designing the iQ.

I think we can conclude that there's plenty of iQ at Aston Martin but not where it's really needed.


Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Dallara Stradale
    The Stradale is the first road-legel car from Italian motorsport constructor Dallara
    First Drive
    16 March 2018
    The motorsport constructor's first road car is inspired by Lotus minimalism. Does it thrill on road and track?
  • Hyundai i30 N
    Standard spec is good so paint colour is our car’s only option
    First Drive
    16 March 2018
    What’s Hyundai’s first hot hatch and N-brand debutant really like? Let’s find out
  • Porsche Boxster GTS
    This is the new GTS version of the Porsche Boxster
    First Drive
    15 March 2018
    The 718-generation Boxster is our favourite roadster of the moment – so is this new GTS variant worth the extra outlay?
  • BMW 5 Series
    First Drive
    15 March 2018
    The BMW 5 Series is top of the mid-exec pack, but is there still room for a diesel saloon in everyday family life?
  • Audi A7 front
    First Drive
    14 March 2018
    The new Audi A7 Sportback looks the part, but how does the new Mercedes-Benz CLS rival cope on UK roads? We find out