Firm has already sold 20 of the 25 Atom V8s for around £110,000 each
19 April 2010

Ariel is close to finalising the specification of its high-performance Atom V8 as the car enters the final stages of its development.

Powering the Atom V8 is a 3.0-litre engine originally sourced from US firm Hartley. However, Ariel’s extensive modifications mean it will be branded as Ariel’s own design and power is likely to be in excess of 500bhp. The car should be capable of 0-60mph in less than 3.0sec and a top speed close to 200mph is expected.

Ariel could produce even more power out of the engine, but the firm is keen to preserve the usability of the standard car in the V8 version despite the larger engine, company boss Simon Saunders told Autocar.

“The Atom is user friendly and we want to preserve this in the V8, he said. “It’s got to be able to sit in traffic and anyone should be able to drive our cars, not just professional racing drivers.”

The firm previous looked at using a supercharged 2.4-litre V8 engine, but it wasn’t satisfied with the power delivery it offered. Forced induction was also considered for the 3.0-litre unit, but this too was ruled out as it would remove some of the Atom’s user-friendly characteristics.

The Atom V8 is expected to cost around £110,000, some £80,000 more than a standard Atom. This is due to the high costs of the engine and gearbox, which is six-speed sequential unit provided by Sadev. Saunders said the cost of the gearbox alone was between £10,000 and £12,000. Other features that have pushed up the price include a ceramic exhaust system and magnesium alloy wheels.

The firm is currently putting the finishing touches to the car, including mapping the launch and traction control systems, as well as the ECU.

Two versions of the car will be offered: road and race. Of the 25 Atom V8s Ariel will produce, the firm has already sold 20.

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Ariel Atom

In every form the Ariel Atom delivers thrills as exhilarating as any car can deliver. And there’s no greater recommendation than that.

Join the debate


19 April 2010

[quote Autocar]high-performance Atom V8[/quote]

I am really glad that they are going to make this car. The one and only reason I never bought the 'standard' version was because it was just so s-l-o-w

19 April 2010

First comment made me smile - how fast do they have to be? I'd like to see Ariel make the motorcycle they were muttering about a while back.

19 April 2010

wow! the very thought of this car makes me want to drive it! sounds something worth waiting for

19 April 2010

Originally a 2.4 V8 - can anyone think of a smaller V8?

Huge price hike shows the law of diminishing returns kicking in.

19 April 2010

Is it feasible to establish, scientifically like, what the fastest possible 0-60 road car time is? Only I notice manufacturers at this hyper end of the performance envelope have been intoning 'less than 3 seconds' for a while now. There must be a limit for vehicles running on tyres, one determined by the laws of physics (assuming a notional 100%-perfect level of driving skill). Does anybody know what it is? I mean, it's all a bit silly, but it would be interesting to know.


19 April 2010

“The Atom is user friendly and we want to preserve this in the V8, he said. “It’s got to be able to sit in traffic and anyone should be able to drive our cars"

Of course the standard Ariel Atom is well known for being used by pensioners as a friendly motorised shopping trolley. I'm sure adding a couple of hundred HP to a vehicle half the weight of a Rizla will only make it more relaxing.



19 April 2010

Can Jeremy Clarkson's face survive that much pressure?

21 April 2010

[quote Johnnytheboy]Originally a 2.4 V8 - can anyone think of a smaller V8? [/quote]

I can think of one - the Ferrari 208 which was basically a 2 litre (V8) version of the 308

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