This is a considerable increase over the CC, which was priced from £25,475.
First previewed by the Sport Coupé Concept of 2015, the new five-door fastback slots into the Volkswagen line-up above the eighth-generation Passat, with which it shares its platform, engines, chassis and interior.
The Arteon's current base price is for a car in Elegance trim with the 148bhp 2.0-litre TDI diesel engine, but the range's lowest figure is expected to be closer to £30,000 once an entry-level 148bhp 1.5-litre TSI engine is added to the range. The story is much the same for the second trim level, R-Line, which adds sportier features and currently opens from £35,090 with the 2.0 TDI.
Eventually, the Arteon will be sold with a choice of three turbocharged four-cylinder direct-injection petrol engines and three turbocharged four-cylinder common-rail diesel engines. The two additional petrols will be 187bhp and 276bhp 2.0-litre TSI units, while the forthcoming diesels will be 187bhp and 236bhp variants of the selective catalytic reduction (SCR)-equipped 2.0 TDI.
The 148bhp 1.5-litre petrol, as well as the 148bhp and 187bhp variants of 2.0-litre diesel engines, come with a standard six-speed manual gearbox, while the 187bhp and 276bhp 2.0-litre petrol and 236bhp 2.0-litre diesel engines receive a standard seven-speed dual clutch gearbox.