Ford has launched a new service option for Blue Oval vehicles of any mileage and age.
The new scheme, dubbed 'Ford BlueService', includes an electronic vehicle health check and an online service booking system, which is incorporated with the existing Ford Assistance, Ford Accident Management and One Call initiatives.
Ford's electronic vehicle health check, dubbed eCHECK, gives customers a colour-coded rating on the health of their vehicle.
The launch of the program is just the start, says Ford, with the scheme set to expand to include fixed pricing on parts, service costs, security and operating system upgrades over the coming months.
Jon Wellsman, customer service division director, Ford of Britain, said, “This new package, which combines servicing, roadside assistance and an annual inspection, will benefit customers driving Fords of any age or mileage. On top of that, the ability to access services through a single contact number ensures unrivalled convenience and peace of mind.”
BlueService is a joint investment between Ford and its dealers, costing £7.5 million, and it will be rolled out across Ford's 650-strong UK service network.