What sort of bike should wear an Ariel badge?
7 December 2007

The next model to roll out of Ariel's Somerset factory could be a motorbike.But how should Ariel go about making a bike worthy of the badge that created the Atom track car?Simon Saunders, owner of Ariel Motor Company, has certain criteria that should be met."We don't want to make a faster bike; that's been done. An Ariel bike has to be measurably better in some other way. It could be an electric performance bike, it could be more lightweight, agile and usable, it could even be single cylinder. Nothing is decided yet – it's open for discussion."It's not even definite that the project will get the go-ahead, as that decision will be made following the feedback the company gets.If the bike does go into production, it wouldn't be the first two-wheeler to wear an Ariel badge. The company has been in existence since the late 19th century, and was primarily a motorbike manufacturer until it ceased production in 1967.These bikes were renowned for being at the forefront of technology, and this is something that Saunders wants to capture in the new bike.It doesn't matter if you're not a biker; everybody has a say. So why not click on the link below and let us know what you think should define the Ariel motorbike?

Join the debate


10 January 2008

Ariel name for motorcycle seems the property of the AOMCC. Triumph name is on 'japan style' motorcycle, Norton 'modern' production just use the fame of the name what a pity; don't do the same for Ariel. if somebody have money for making a new Ariel bring back to live the famous mono cylinder or the square four using good materials and good technology that's enough to make a great motorcycle. remember that when Sangster sold the factory to BSA the employees made a strike as they want to keep the high level of their work ! in a recent past Yamaha make a single cylindre 500cc not as good as the Ariel VH Red Hunter : 100mph in 1936 the fasted road bike :-)

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Nissan Leaf Tekna
    The is the new Nissan Leaf
    First Drive
    21 March 2018
    The new version of the world's best-selling electric car gains a bigger battery and more power. How does it compare to rivals such as the Volkswagen e-Golf?
  • Range Rover p400e
    First Drive
    20 March 2018
    The original luxury SUV is now available as a plug-in hybrid, promising lower emissions and the capacity for silent electric motoring
  • BMW i3s
    Car review
    20 March 2018
    Revised hatchback sets out its range-extended electric stall in a new, sportier tune
  • BMW X2
    This is the new BMW X2
    First Drive
    20 March 2018
    Doesn’t deliver many typical crossover selling points but looks perky, handles keenly and is well capable of winning over your latent cynic
  • First Drive
    20 March 2018
    The newest version of Rolls-Royce's flagship model sets new standards for opulence and luxury whether you're driving it or being driven in it