The firm showed its intentions by unveiling the G-Code, an advanced, hydrogen-electric 2+2 hatchback concept.
The G-Code is said to provide tacit clues to a more conventionally engineered high-riding urban-based SUV model already under development at Mercedes. The new SUV is as part of a future-proofing strategy aimed at attracting younger buyers to the traditional luxury car brand.
The innovative new concept was revealed in a ceremony held to celebrate the opening of Mercedes’ new R&D facility in Beijing, China.
The G-Code has been styled in a collaboration between a team at Mercedes’ advanced design centre in China and its main studio in Germany. Inspiration for the compact four-seater comes from what the company’s head of design, Gorden Wagener, describes as “the modern lifestyle of the younger Asian society”.
The contemporary-looking SUV concept has a muscular five-door hatchback body with short overhangs at each end. It adopts elements of Mercedes’ current design language, including a bold twin-blade grille, angular headlamps with G-shaped LED graphics, prominent chamfered arches housing 21-inch wheels, heavily structured surfacing and a one-piece tailgate,
Among the G-Code’s more flamboyant design touches is a canopy-style glasshouse, with the windscreen wrapping around over the A-pillars to give the roof a floating appearance similar to the treatment used by Mini on its more recent models.
The new concept also takes advantage of the lack of a traditional B-pillar by employing coach-style doors at the rear to give unhindered access to the cabin.
For added visual effect, the grille is backlit in one of three colours – blue, purple or red – depending on the chosen driving mode. The designers have also replaced traditional exterior rear-view mirrors with two cameras mounted on retractable arms within the upper section of the A-pillars. A full-length strip of LEDs is also used at the rear, providing illumination for the indicators, tail-lamps and brake lights.
At 4100mm long, 1900mm wide and 1500mm tall, the G-Code is 317mm shorter, 96mm wider and 6mm taller than Mercedes’ existing entry-level SUV, the GLA. This suggests that the company is looking to extend its line-up into a lower class, where the production version of the G-code would possibly compete against such cars as the upcoming Audi Q1.
Compared to the Audi Crosslane Coupé concept, which previewed the Q1, the G-Code is 110mm shorter, 20mm wider and 10mm higher.