China’s biggest domestic car maker, Haval, is planning to launch into Europe in the early part of the next decade as part of a two-pronged assault outside of China alongside sister brand Wey.
Haval has been China’s top-selling brand for each of the past seven years, thanks to the success of its H2 and H6 models, which were joined today at the Guangzhou motor show with the launch of the Nissan Qashqai-sized H4 to sit between them in the range.
Jens Steingraber, vice president of Haval’s parent firm Geely and CEO of its premium sister firm Wey, said “Haval would go abroad” into more mature markets. As for a timescale, he said: “The beginning of the 2020s to be realistic.”
Steingraber, who joined Great Wall from Audi, has his main focus on Wey, which launched this year as the first attempt at a more premium Chinese domestic car maker. He says Korean and Japanese brands, the likes of Hyundai, Toyota and Honda, are the targets for Wey, which revealed its plans to launch in Europe earlier this year at the Frankfurt motor show.