The new SUV, which will be seen for the first time at next month’s Geneva motor show, has been spotted testing numerous times in the run up to its official unveiling and is part of a three-model family planned by the Spanish car maker.
Seat filed a trademark application for the Ateca name in November of last year, and despite opposition being filed from niche German car maker Artega - on the grounds that the two names sounded too similar - Seat looks to be pushing ahead with the name.
Other names registered by Seat in recent months include Teqta, Conqera, Teroqa, Formentera.
The Ateca and Formentera names follow Seat’s tradition of naming its cars after locations in its Spanish homeland. Ateca is a town in the north of the country while Fomentera is an island off the eastern coast of Spain.
The first Seat SUV is envisioned as a rival for the Nissan Qashqai and was described by former Seat boss Jürgen Stackmann as having agile and precise handling. Speaking to Autocar last year, Stackmann said: “We have done a lot of research into why people buy these kinds of vehicles and what our competitors already offer, and these characteristics should help us stand out.”