Mazda is investigating how the bold new Koeru concept might fit into its model range, according to European president Jeff Guyton.
The manufacturer offered a glimpse of a new coupé-like SUV model with the unveiling of the Koeru at the Frankfurt motor show.
The Koeru is said to be a crossover SUV concept and not based on any existing model’s platform. However, it is much the same size as the Mazda CX-5, with an almost identical length and wheelbase. It is 4600mm long and has a 2700mm wheelbase.
It has more sweeping styling than the CX-5, though, suggesting it could preview a coupé-like version to slot between the CX-5 and the smaller Mazda CX-3.
“While the crossover segment is growing, we need to know what a car like this would do to our other sales,” he said.
The implication is it might impact on sales of the CX-3 and CX-5, which are currently booming.
Guyton wouldn’t be drawn on whether the Koeru might reach production as a CX-4, pointing to the fact that it is a slightly different style of car to Mazda’s existing CX models in that it is lower, sleeker and sportier.
“I’m not sure I’d position it between CX3 and CX5,” he said, “although there is certainly an argument that it needs to be part of a model range to be recognised.”
Guyton estimates the car could be in production in about two years, if it receives the green light. He added that reaction so far has been “all positive”.
Mazda describes the Koeru as having “broad proportions and a low-leaning cabin”. It features LED lights at the front and rear and the latest evolution of the company’s Kodo design language. The sleek styling is said to boost aerodynamics, improving fuel efficiency and helping to suppress in-cabin noise.
A production version could appear at a motor show next year, with a Paris debut likely in the autumn, before the finished car goes on sale in 2017.
The Koeru’s interior can seat five adults, according to Mazda, and comes with the company’s latest MZD Connect infotainment system.
Mazda’s European sales volume has expanded from 127,000 to 220,000 in three years off the back of better models and improved management. That’s in line with the company’s aspiration to achieve 2% of global volume, which equates to around 1.7m cars.
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