The Procee'd concept takes the form of a shooting brake-style estate, although Kia describes it as an “extended hatch”, with more dramatic styling than the cooking Cee'd. The brand also hinted that the concept would preview a potential bodystyle for the C-segment car, which is currently on sale in three and five-door hatch and conventional estate formats only.
The car has rakish light clusters, sharp creases towards the front and an overall aggressive aesthetic, with hints of design seen on the Picanto city car and the Stinger.
The current-generation Cee'd has been around since 2012, so is nearing the end of its life cycle - typically six years for the Korean brand. A facelift in 2015 refreshed the car at the midpoint of this cycle.
Engines are likely to be a mix of new or heavily revised existing units, while Kia’s 1.0-litre turbocharged three-cylinder engine is expected to move up to the Cee'd from the Picanto and Rio.
Designed at Kia’s Frankfurt studio, not far from that city's motor show location, the concept was revealed in full on 12 September.
Kia Ceed - first spy shots