As first previewed by the Proceed Concept back in 2017, the previous three-door hatchback bodystyle has been transformed into a coupé-inspired ‘shooting brake’ five-door estate. The move reflects dwindling sales of three-door models in European markets.
Designed, developed and engineered in Europe, the sole continent in which it will be sold, the Proceed shares much visually with the five-door Ceed hatchback from the front doors onwards. But it’s all change from there back, with a roofline that slopes down to a steeply raked rear window and extended rear overhang.
The rear profile is also unique, with a single-piece LED lightbar stretching across the tailgate and a more aggressive bumper design. Chrome ‘Sharkblades’ in the rearmost side windows are said to emphasise the roof angle.
The Proceed is 5mm longer than the regular Ceed Sportswagon estate, at 4605mm, with a 43mm lower roofline and 5mm taken from the car’s ground clearance. The 2650mm wheelbase is unchanged.
The Proceed will only be available in the sportiest trims Kia offers, GT Line and GT, with all cars getting at least 17in wheels and details such as dual exhaust tips.