SUVs accounted for over 50% of Volvo's total sales last year with 40,261 examples of the XC90 sold
5 October 2016

Volvo is on track to sell significantly more SUVs and crossovers than any other type of vehicle by the end of the decade, according to Peter Mertens, the brand’s research and development boss.

Speaking at the unveiling of the new V90 Cross Country, Mertens said the arrival of the XC40 compact crossover in early 2018 would be a landmark for Volvo. The XC40 is one of three all-new 40-series models and will go on sale before the hatchback and estate versions.

Click here for the latest Volvo XC40 spy pictures

Mertens said the customer shift to crossovers and SUVs was driving sales in its largest markets, especially Sweden, the US and China. Volvo won’t say how many XC40s it expects to sell in a full year, but it’s likely to be close to six figures.

Last year Volvo sold 503,127 cars globally. According to the company’s figures, sales of all of the brand’s Cross Country and XC models together totalled just short of 267,000 units, which means more than 50% of sales are already crossovers and SUVs.

The biggest-selling model globally was the now ageing XC60, which shifted 159,617 units last year. The next best-selling model was the V40 hatch, at just 83,357 units.

Volvo also sold 40,261 examples of the all-new XC90, 30,175 XC70s and 23,274 V40 Cross Countrys.

In the first six months of this year, the new XC90 was up strongly at 51,810 units, pointing to full-year sales of more than 100,000 units.

The XC70 was also 10% up, with 19,250 sales in the same period, and the V60 Cross Country sold 10,316 units. Only XC60 and V40 Cross Country sales slipped slightly back.

Our Verdict

Volvo XC90
The new Volvo XC90 costs from £45,750

It has big boots to fill and talented rivals to face. Is it up to the task?

Join the debate

Comments
15

5 October 2016
Wait for the hate! "we don't need any more of these horrible things blah blah" truth is when I see a superb, tastefully understated new XC90 wafting up the motorway you know the driver is very comfortable in a fabulous environment, safe and their journey passing effortlessly. Why would they want to be anywhere else?

5 October 2016
And whenever I see a full size SUV belching around our cities I think what a loser. Also, that wafting SUV on the motorway is blocking the view ahead for anyone in a normal car.

5 October 2016
scrap wrote:

And whenever I see a full size SUV belching around our cities I think what a loser. Also, that wafting SUV on the motorway is blocking the view ahead for anyone in a normal car.

Oh my god. Yes this is so annoying, I spent about 30 minutes behind a Range Rover the other week in the far over taking lane. Thinking I was in a long line of traffic the slow speed was frustrating. When they eventually pulled over I realised they were just hogging that lane! They really are very hard to see past regardless of how far back you are. I guess I'm just going to have to work harder, get a rr sport and tailgate closer until other SUVs pull over.

5 October 2016
I think, "what a cheapskate driving one of those little money-saving diesel engines when they could have had something interesting, had they been prepared to spend a bit".

5 October 2016
Just think that the tests showing approx 30 mpg is not very good if I had purchased this car would regret that it is not a 3 litre getting 35mpg.

5 October 2016
in comparison with cars with lower center of gravity. Either car makers overcompensate giving vehicle stiff unyielding uncomfortable ride, worse from those respects than cars that same car maker produces that have lover center of gravity, in order to grant the taller car comparable standards of handling to cars made with lower center of gravity. Or taller cars have inferior ride control, a ride handling compromise chosen that preserves comparable ride comfort to that of cars made by that same car maker that have lower center of gravity. Sure, a third handling compromise is also possible, in which cars with higher center of gravity are allowed - more comfortable ride, but then compromising probably to a significant degree, ride control in comparison with cars made by that same car maker with lower center of gravity. In short -- preference for taller cars probably yields a car that is compromised in ride comfort or ride control. If people don't care that much about interesting handling -- they perhaps don't mind, compromised ride control. Maybe that's what the trend for taller cars does indicate. Most people not caring about handling.

5 October 2016
If they can make the XC40 look as good as the concept and yet maintain similar efficiency to the current V40, then I'd seriously consider one. If I had that sort of money, of course! I hope Volvo just don't lose sight of what they do so well - understated elegance which is particularly well suited to their stunning estate cars.


"Work hard and be nice to people"

5 October 2016
I think Volvo's increase reliance in SUV sales is more due to how poor their V40 is, being the cheapest in the biggest market segment it should have been one of their biggest sellers.

typos1 - Just can’t respect opinion

5 October 2016
At what point did volvo say, or even imply, that they were going to become a crossover company? Did I not read it properly?

5 October 2016
But when the V40 is replaced by the XC40 there'll be a period when as much as 90% of their sales will be Crossovers or SUV's.

typos1 - Just can’t respect opinion

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Alpina B5 BiTurbo saloon front
    First Drive
    24 April 2018
    The B5 BiTurbo is an immensely covetable machine that trades the smallest amount of handling precision for greater overall ride comfort
  • Volkswagen Golf GTI rear
    First Drive
    24 April 2018
    Could the Mk7, offered in its purest form, be the best Golf yet?
  • Hyundai i30 N
    Standard spec is good so paint colour is our car’s only option
    First Drive
    23 April 2018
    What’s Hyundai’s first hot hatch and N-brand debutant really like? Let’s find out
  • Jaguar E-Pace 2018 review hero front
    Car review
    20 April 2018
    Can Jaguar’s compact SUV bring flair and dynamic polish to a fast-growing class?
  • Audi TT RS Coupé
    First Drive
    20 April 2018
    The Audi TT RS has the looks, a vociferous engine and the supercar-baiting performance, but is it too uncompromising to use as a daily driver?