The Tesla Model 3 was Europe’s best-selling electric vehicle in February, in its first full month on sale outside the US.
A total of 3657 were sold last month, according to data from industry analyst Jato Dynamics, putting it comfortably ahead of the Renault Zoe, which sold 2884. The Nissan Leaf, BMW i3 and Hyundai Kona Electric were next up on the European EV sales list.
European sales of the Model 3 began in late January, and Felipe Munoz, global analyst for Jato Dynamics, said such demand is usually not seen “until four or five months after a new car has hit the roads.”
As well as being the best-selling EV in Europe last month, the Model 3 was also the best-selling mid-sized saloon, outselling the conventionally fuelled Mercedes-Benz C-Class, BMW 3 Series and Audi A4.
The Model 3 has been available to pre-order in Europe for several months, so buyers were already in place for all the cars imported from America, helping it to make an early impression.
According to Jato, the majority of European Model 3 sales have been made up of private registrations rather than business or fleet, which is unusual for a new model in this segment.
The Model 3’s success stands out against the European car market’s sixth consecutive month of overall decline; the 1.14 million vehicles registered in February represents a 1.3% drop compared to the same period in 2018.
Political instability in Spain led to a 10% drop in new car sales in February, while Finland and Sweden were hit hard by the introduction of WLTP emissions testing, with falls of 11.2% and 14.9% respectively.
Elsewhere, Romania experienced a 36% rise in new car sales after the introduction of a government-backed vehicle scrappage scheme in late 2018, while strong EV and hybrid sales in Denmark contributed to a national increase of 8%.
The Tesla Model 3’s success is indicative of the increasingly large market share held by EVs in Europe.