In taking up the role of president of Infiniti, Krüger also becomes a senior vice-president of Nissan. Unlike de Nysschen, who worked more closely with Andy Palmer (who recently left his role as Nissan boss to join Aston Martin), Krüger will report directly to Renault-Nissan chief Carlos Ghosn as Infiniti aims to ramp up its assault on the premium sector.
Commenting on the new appointment, Ghosn said: “Roland Krüger has a consistent record of high performance in the premium automotive sector. He brings unique leadership skills that will accelerate Infiniti’s progress in the global premium market.”
Initially a designer at Mitsubishi, Krüger joined the BMW Group in 1998 and held several senior management roles at the company, including MD of its Asian business.
Infiniti aims to sell 500,000 units in 2020, which the company equates to a 10 per share of the global luxury market. Though traditionally strongest in the USA, Infiniti's HQ is now in Hong Kong, it has a European base in Switzerland, a new design centre opens in London next week, and manufacturing of the new Q30 compact crossover – expected to replace the QX70 as Infiniti UK's best-seller – will begin in Sunderland in 2015.