Brands with large stocks of cars may be forced to sell them at heavily discounted prices
The hard-edged introduction of the Worldwide Harmonised Light Vehicle Test Procedure (WLTP) this September could force car makers to offer heavy discounts on cars that don’t meet its standards.
As things stand in Britain, brands left with large stockpiles of unsold pre-WLTP cars won’t be able to sell any to customers, potentially forcing them to scrap them before they reach showrooms.
Other European countries have offered a grace period after the 1 September for manufacturers to sell pre-WLTP cars off, but the UK Government is yet to announce such plans.
It’s common practice for car makers to build more cars than they’ve sold, meaning they may be forced to pre-register large numbers of them or sell unsold vehicles in the run-up to the deadline at heavily discounted prices, so as to reduce the number of unsold cars.