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Nissan believes its dominance with the Qashqai in one of the world's biggest segments shows it can handle the pressure with EVs
Autocar
News
2 mins read
19 January 2018

Nissan Europe's sales and marketing boss says the firm isn’t worried by the influx of rivals into the electric vehicle market, pointing to the continued popularity of the Qashqai as proof that it can hold the lead in a market it entered first.

2018 Nissan Leaf review

Nissan’s Leaf was launched in 2010 and is the world’s best-selling pure-electric car but will face tough competition in coming years with most major manufacturers launching battery-powered machines. However, Philippe Saillard told Autocar that the ongoing success of the Qashqai in the face of the rapid proliferation of SUV rivals was proof that Nissan could hold its ground against the competition.

“We invented the crossover concept with the Murano in the USA and the Qashqai in Europe,” said Saillard.

“We created a segment that is killing the traditional C-segment cars and MPVs. I’m not saying we are doing exactly the same thing [with EVs], but we are used to being in a pioneer position with something that is not necessarily conventional.

“We have an asset [over our rivals in the EV market]: we have the credibility, reliability and technology. Based on that, we should be in a position to keep our leadership in the mind of consumers, and get the benefit of the growing market. All those competitors joining the party will also help us to develop the segment.”

The second-generation Leaf will be followed in 2019 by an upgraded version with a battery with a longer driving range. This version will be aimed at boosting sales in the “critical” US market.

Read more 

2018 Nissan Leaf review

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The Apprentice 12 February 2018

I do think we need more 60kw

I do think we need more 60kw/h and plus cars to get things really moving uptake wise. A lot of effort still goes into making EV cars perky as if that is the main selling point. Quite happy to have 10 second 0 to 60 and a real 250 mile range with heating on, motorway speeds and sensibly quick pull aways, probably 80kw/h realistically. Save the money spent on software and autopilots and high powered motors and stick a few more or higher density cells in the things!

Sulphur Man 12 February 2018

Charger?

@Sundym

Can you not charge your Zoe at your workplace? The range of any vehicle is a problem if there's a lack of convenient 'power' source, be it EV, diesel, LPG whatever. 

An EV would work well for me if my workplace, or car space nearby, had easy guaranteed access to a charger. Can't blame lack of range on lack of infra. 

Sundym 12 February 2018

Tried that

I work in a small Scottish town , did a trial run in the summer and the two available charging points that are in the busy car park were both filled with ICE cars . Very slow nerve racking drive home involving a diversion and an extra half hour charging . Would rather just have a car with much better range . For my wife's needs around town the Zoe is ideal.
Sid Slim 12 February 2018

Claimed range

tbf to Nissan, 235 is the result from the flawed, outgoing NEDC test. From what I've seen, they are focusing on the WLTP range of 168, which should be more realistic.