Daimler says rumours of sale to Chinese car maker are untrue
30 March 2010

Reports that the Maybach luxury brand could be sold to Chinese car maker BYD are untrue, according to Daimler.

Following widespread reports of a potential sale in China, a Daimler spokesman responded, "Maybach is an important part of Daimler's product portfolio. There is no other decision."

Facelifted Maybach pictured

A BYD spokesman told the Reuters news agency the company had not been in contact with Daimler. "It's not true, it's market speculation," he said.

BYD is well known for being 10 per cent owned by American investor Warren Buffett. It is working with Daimler on developing electric cars for the Chinese market.

The future of Maybach has been the subject of speculation for some time, with Merc boss Dieter Zetsche refusing to confirm that a next-generation car was being planned. Last year just 200 Maybach sales were registered.

Zetsche told Autocar late last year, "The contribution of Maybach is not significant or relevant but there are only two players in this market and we are one of them. But there are no plans in the long run."

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Comments
13

30 March 2010

Would anyone here really choose a Maybach over a RR Phantom? I certainly wouldn't.

30 March 2010

Is this a case of someone trying to stoke the fire before announcing that they will sell Maybach? who would want to buy this one trick pony brand?

30 March 2010

Daimler would never sell the Maybach brand - the name has far too much importance in their heritage. (Maybach was a partner and collaborator of Gottfried Daimler). However I wouldn't be surprised if the name was retired. As a brand, Maybach has done nothing to raise the cache of Daimler-Benz and it certainly hasn't made them a lot of money.

30 March 2010

I can't see that a Maybach has any more to offer than a top range AMG S Class. However, if Daimler were to introduce a hyper-luxury, cutting edge, large coupe under the Maybach brand..maybe...

30 March 2010

Wasn't much of a success in the first place, was it?, it was bought as a statement of wealth, that you could afford one and now they don't want a perceived prestigeous name going East like Volvo has, but money talks it'll probably happen.

Peter Cavellini.

30 March 2010

[quote sorrel]I can't see that a Maybach has any more to offer than a top range AMG S Class. However, if Daimler were to introduce a hyper-luxury, cutting edge, large coupe under the Maybach brand..maybe...[/quote]

They should have brought this out.

30 March 2010

[quote Autocar] "Maybach is an important part of Daimler's product portfolio. There is no other decision."[/quote]

That's stretching the truth a bit. If it was important they'd have done something with it, surely?

30 March 2010

[quote rosstopher]

[quote sorrel]I can't see that a Maybach has any more to offer than a top range AMG S Class. However, if Daimler were to introduce a hyper-luxury, cutting edge, large coupe under the Maybach brand..maybe...[/quote]

They should have brought this out.

[/quote]

WAAAAAAHHHHHHHHH!!!!!!!!!!!!!!!!!! IT's the Ssang-Yong Chris Bangle Coupé with Peugeot headlights, everybody! Run away! Cover your eyes!

30 March 2010

[quote rosstopher]

They should have brought this out.

[/quote]
Exactly!!! Now that would be a car worth the Maybach name rather than the stretched W220 S Class. Oddly, the Maybach was designed by the same guy that penned the CLK and CLS - I wonder what was in his mind when he just elongated the 220..?

30 March 2010

lol @ the pic -looks like a bucktooth Pontiac. I can't imagine Mercedes selling Maybach.Germans dont sell their heritage off. If anything, they might disappear for a few years until the global market is back in favour of expensive , technically advanced luxury cars.What ever their interpretation is, i hope it means 0 emissions, high quality, very light, composite materials- Just the best quality in everything, rather than a kitsch puffed up S class

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