Jaguar Land Rover was officially launched in India yesterday, with the opening of its first showroom in Mumbai.
Tata bought JLR from Ford last year for $2.3billion (£1.4billion) but since then, it has suffered its first annual loss in eight years and had to make job cuts JLR factories.
Tata chairman Ratan Tata hopes JLR’s launch in India can help the company survive through the financial crisis with wealthy Indians wanting to buy into the prestigious Western brand.
He said: “We are extremely pleased and proud to introduce the Jaguar Land Rover brands in the Indian market and give the discerning Indian customer direct access to these prestigious brands, accompanied by a parts and service network.
“We hope that they will delight customers in India just as they have done in markets the world over.”
Initially, the Jaguar XK and Jaguar XF ranges will be available in India, while the Land Rover Discover, Range Rover and Range Rover Sport will also be on offer.