Brand’s Halewood facility will make temporary changes to output to re-balance stock of Evoque and Discovery Sport

Jaguar Land Rover will shrink production output at its Halewood plant amid slowing domestic demand caused by Brexit uncertainty and consumer confusion over diesel.

A spokesman told Autocar the brand’s Merseyside facility would adopt temporary production schedule changes, which are designed to help “re-balance” the number of Range Rover Evoques and Discovery Sports available in the marketplace.

"Jaguar Land Rover has delivered another record breaking year in vehicle sales in what is now the seventh year of successive growth for Britain's largest car manufacturer,” said the spokesman. “However, the automotive industry continues to face a range of challenges which are adversely affecting consumer confidence.”

The UK new car market shrank by 5.7% in 2017, with experts pointing to the ongoing economic uncertainty that shrouds Brexit negotiations, as well as the more recent confusion created by the government’s diesel tax changes, which will increase rates for new models this April.

Jaguar Land Rover sales boss: Budget diesel taxation “counterintuitive”

JLR’s 2017 UK and European sales saw no growth compared with 2016, which are in contrast to the strong increases felt elsewhere as the brand recorded a 7% increase in production overall – bringing the total number to 621,109 cars.

“Ongoing uncertainty surrounding Brexit is being felt by customers at home and in Europe,” said the spokesman. "Concern around the future of petrol and diesel engines – and general global economic and political uncertainty – and it's clear to see why the industry is seeing an impact on car sales.”

JLR said its Halewood production changes were “standard business practice” and that the workforce had already been informed. It stated that the changes, which will see temporary adjustments to shift patterns, will come into force in quarter two of 2018.

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Comments
43

22 January 2018

For anyone driving 1000 miles per annum or less in the UK, diesels are no longer fit for purpose. 

JLR have a questionable reliability record. LR especially - a lot of owner dissastisfaction registered there. 

The diesel Ingenium in the Disco Sport and Evoque is very prone to DPF regen issues, as the DPF is positioned too far from the engine block, and requires further driving time to heat and perform a regen cycle. 

The Velar is not the sales success that LR expected. 

The XE has not dented 3-series, A4 and C-Class sales

The XF is largely ignored

The F-Pace has done ok, but the E-Pace is too expensive, too heavy and too impractical. 

There's no confusion - JLR are scaling back production due to poor performance, not Brexit. 

Sulphur Man

22 January 2018

I meant 15000 miles per annum....

Sulphur Man

A34

23 January 2018
Sulphur Man wrote:

...

There's no confusion - JLR are scaling back production due to poor performance, not Brexit. 

They are being smart - expecting sales to drop due to diesel's justified reputational damage and trying to keep values high (value for money is another big weakness). Focusing on "brand" values not production numbers. The hybrid Ewok2 and iPace can't arrive soon enough! 

22 January 2018

The JLR UK numbers are good. Don't forget the UK car market has been in recession for the last 8 months and I rather think Brexit and Diesel decline is a lot to do with it. The fact JLR's UK market share is inreasing is a minor miracle. Go look at everyone elses numbers!

22 January 2018

Who has ever said 'I'm uncertain about brexit, so I'm not going buy a new Land Rover'?

 

 

22 January 2018
eseaton wrote:

Who has ever said 'I'm uncertain about brexit, so I'm not going buy a new Land Rover'?

 

 

No one. But a lot of multi-national companies will be saying "I need to plan my future work. Balancing the benefits of a weak pound to UK manufacturers against the possible drawbacks of tariff and non-tariff barriers is difficult."

Happy motoring

22 January 2018

Ah yes, all the multi-national companies that used to spend their time hoovering up Land Rovers, but are now too busy fleeing the country.

 

Nope.  I reckon they are suffering from:

 

a) Finding themselves overly committed to diesel and

 

b) Allowing that obnoxious McGovern character to stretch one design way too far, and now the world is getting bored of that design.

 

The Mk 5 Discovery looked old and tired the moment it arrived.

22 January 2018

I'd wager this is rather more about the 'Deisel' issue that it is about Brexit. But hey, greedy execs will use any excuse to stick their political oar in when it comes to Brexit..

23 January 2018
Luap wrote:

I'd wager this is rather more about the 'Deisel' issue that it is about Brexit. But hey, greedy execs will use any excuse to stick their political oar in when it comes to Brexit..

 

I'd wager brexit supporters are still in denial.

22 January 2018

Interesting it's only the Halewood plant being affected as there's no mention of JLR's other factories reducing output, especially those producing SUVs. It's as if it's something either specific to the Evoque and Discovery Sport or something is being planned for the Halweood plant. Mind you if it's something specific to the Evoque and Discovery Sport, production of the E Pace, which shares those cars' underpinnings, appears to be unaffected in Austria. May be it is simply falling demand for the Evoque and Discovery Sport. 

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