Why JLR is on track to become the most successful home-grown British car brand in history
2 October 2013

Jaguar Land Rover is on course to generate £2.75bn in pre-tax earnings by next April, according to latest figures. As a result, the firm is on target to be the most successful company in the history of the home-grown British car industry.

The year after obtaining £500m in private bank loans in 2009, JLR had revenues of £6.53 billion. In the financial year that ended in April this year, it banked £15.78bn, a rise of 140 per cent. 

Pre-tax earnings in the immediate aftermath of the credit crunch were £349m, impressive given the market circumstances. To April 2013, that leaped to £2.4bn, and it is expected to jump to £2.75bn by next April.

JLR is currently investing far more than it makes in annual profits, in order to expand its product line and pull all of its models on to three basic platforms. The majority of models will be powered by a new four-cylinder engine range. It is also investing in a joint-venture factory in China.

As of April, JLR had after-tax profits of about £1.2bn, but it is spending £5bn this year and next year on investments in new products and new factories. This intensive burst will help produce the new five-model Discovery family - which also replaces the Freelander - the new four-cylinder engine plant in Wolverhampton, Jaguar’s new aluminium platform and its new compact saloon and SUV.

JLR expects costs to be driven down. The big Range Rover and Discovery 5 model families will be built on the same aluminium platform and the Evoque and future baby Discoveries built on the same steel platform. Savings will also be made when JLR switches to its own ‘Hotfire’ petrol and diesel engines, rather than buying in units from rival car makers, as happens today.

Based on current trends, JLR could build 750,000 cars in the medium term, well up on its global sales of 357,773 last year. It is expected that the compact Jaguar saloon and SUV should add 150,000 units by 2017, and Land Rover predicts the new baby Discoveries to outperform their Freelander predecessors. 

A major makeover for the Jaguar XF (which will get the new Hotfire engines) will boost Jaguar’s presence in one of the industry’s most profitable segments.

Our Verdict

Jaguar XF 2008-2015

The Jaguar XF is a sublime British executive saloon. It has a tremendous interior and even greater dynamics

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Comments
41

2 October 2013

Boring...

2 October 2013

Just to be clear.

2 October 2013

Interesting....

2 October 2013

Just to be very clear.

2 October 2013

The chart omits constant plugs by Autocar, which must account for some sales ...

2 October 2013

Great stuff.
And well done to all at JLR.
Now please dont go messing it up!

2 October 2013

The constant plugs Audi, BMW and Volkswagen recieve, its about time JLR got some!

2 October 2013

Well done India, show us Brits how its done eh!

2 October 2013

Apart from initial finance in 2009, India has bugger all to do with the turnaround, I am fed up with the pathetic twats on this forum that have nothing better to do that criticise a successful company.

if you lot of idiots think you can do better then, please give me your details and i will pass them onto Jaguar, I am sure that they will be happy to have your input in how to make the company successful.

Oh I forgot they are successful, and your constant derision will do little to stop that, you all complain about JLR, but only because they are on the press, so what are you actually complaining about, the press, or the products.

I am glad I am not a moderator here, as I would have to spend most of my time banning the pathetic idiots, that frequent these forums.

rant over, time to go back to bed.

2 October 2013
jonboy4969 wrote:

Apart from initial finance in 2009, India has bugger all to do with the turnaround, I am fed up with the pathetic twats on this forum that have nothing better to do that criticise a successful company.

if you lot of idiots think you can do better then, please give me your details and i will pass them onto Jaguar, I am sure that they will be happy to have your input in how to make the company successful.

Oh I forgot they are successful, and your constant derision will do little to stop that, you all complain about JLR, but only because they are on the press, so what are you actually complaining about, the press, or the products.

I am glad I am not a moderator here, as I would have to spend most of my time banning the pathetic idiots, that frequent these forums.

rant over, time to go back to bed.

Pathetic. Throwing your toys out the pram just because you're obsessed with a company that makes crap cars.

I think you should get a life yourself. Idiot.

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