Indian car maker Mahindra announces acquisition of Pininfarina design house in deal worth £122 million
Jimi Beckwith
14 December 2015

Indian manufacturer Mahindra has bought Italian design house and coachbuilder Pininfarina in a deal worth a reported €168 million (about £122 million).

The deal involves Mahindra purchasing a controlling interest of 76.06% in Pininfarina. An open offer for the remaining shares will be issued later. Pininfarina will continue to remain an independent company, with Paolo Pininfarina continuing at the head of its board.

Mahindra will also invest €20 million into Pininfarina and provide a guarantee to creditors of €114.5 million.

Speaking at the announcement, Mahindra boss Anand Mahindra said: "The legendary high-end design credentials of Pininfarina will significantly enhance the design capabilities of the entire Mahindra group. Given the increasing design sensibilities of today's consumers, product design will greatly influence customer choice."

It's understood that the deal is intended to give Mahindra more of an international footing and forge relationships with more European manufacturers through Pininfarina's connections. In return, Pininfarina will have access to greater economies of scale, bringing down the costs of manufacturing.

The Pininfarina deal is the latest acquisition by Mahindra, following its takeover of Ssangyong and PSA Peugeot Citroen's motorcycle unit.

Pininfarina had been operating at a loss for some years and had racked up a debt of €52.7 million (£37m). Negotiations between Pininfarina’s creditor banks, main Pininfarina shareholder Pincar and Mahindra have culminated in the deal.

Paolo Pininfarina said: "In a globalised world, entrepreneurship and capital do not need a passport. Being part of the global Mahindra group will not only strengthen our Italian identity but will also open more doors."

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Pininfarina was founded in 1930 and has designed most famously for Ferrari, but also for Maserati, Rolls-Royce, Alfa Romeo, Lancia and others, as well as recently redesigning Eurostar's trains. In spite of its widespread work, it was arguably the design house’s intrinsic connection with Ferrari that cemented its name in the car design hall of fame and made it a household name.

Having designed around 100 Ferrari models, founder Sergio Pininfarina’s death in 2012 prompted the design house to commission a one-off, Ferrari 458 Spider-based model called the Pininfarina Sergio. It also marking 60 years of Pininfarina’s relationship with Ferrari. The Pininfarina Sergio was revealed at the Geneva motor show in 2013 and featured at the Geneva show in 2015, after being signed off for a limited production run of six units. 

Read more about the work of Pininfarina:

Pininfarina's greatest Ferrari models

Pininfarina's best works

Throwback Thursday - 500-mile trip in a Ferrari Dino

Find out about one of Pininfarina's unexpected hero designs

Pininfarina Sergio picture special

Join the debate


13 November 2015
Its sad that Pininfarina have been struggling for so long, and that they have to be sold off. I hope Mahindra treat it with a sensitivity to its hallowed history, and don't just patch the name onto a supermini or something, like the Chinese company that bought Rover did to MG.

16 November 2015
given Mahindra's splendid heritage.


15 December 2015
......well said Bullfinch.
Is this actually better than the company shutting down?

15 December 2015
289 wrote:

Is this actually better than the company shutting down?

Yes it is, fortunately its not a chinese take over. These gus have turned Ssangyong profitable compared to the previous chinese owner, this is a good thing.

15 December 2015
(Except for the workforce.)

15 December 2015
... or snobbish for that matter. Why can't Mahindra be to Pininfarina what Tata has been to Jaguar Land Rover?
In fact, Pininfarina has been collaborating with not so illustrious customers recently (JAC Motors comes to mind).

17 March 2019

“Given Mahindras splendid heritage”. You w4nker compared to which British company heritage? In spite of the British raping India it’s amusing how many acquisitions they’ve made in the last decade. Ingrained racism in the mostly English community will always see this as a negative

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