Adams’ positioning talk is similar, but different. Whereas Hope’s concern is improving Vauxhall’s status and sales inside the UK, Adams’ task is to shape a vehicle that will “sharpen” both Vauxhall’s and Opel’s brand values – for a new owner in an environment that’s transforming itself. It’s an assignment he calls “a once-in-a- career project for all of us”.
Adams starts by noting the many similarities between the best points of contemporary British and German design. It’s in his interest, you might say, given that this concept must be as much Opel as Vauxhall. But his evidence is strong: it’s almost eerie how the love of elegant simplicity of Braun designer Dieter Rams parallels that of Apple’s British designer Jonathan Ive. The German love of evolution, purity and precision (Porsche 911) sits very neatly with the British values of Harry Beck (designer of the 1932 London tube map), of James Dyson (“whoever thought a vacuum cleaner could be iconic?”) and of Colin Chapman (“simplify, then add lightness”). Adams’ case is convenient to the project but no less compelling for that.
One impression: for all the new-dawn and “sharpening” talk surrounding this new concept, you can’t help being impressed by the faithfulness to these principles of two recent Vauxhall-Opel offerings, the Geneva 2016 two-seat Opel GT concept and the Frankfurt 2013 Opel Monza Concept four-seater, both of which seem already to point in directions that Adams now wants to explore further. Next stop for our little party is Vauxhall’s Heritage Centre, a 75-car collection run by two full-time Vauxhall technicians behind the main Luton admin building. “To understand what you want to take forward,” explains Adams as we troop across the car park, “you’ve got to understand what you did previously that was good. We’ve had periods of greatness, but there were times when what we did was forgettable...”
We centre on two products, both concept sports cars, even though I’m getting the strong feeling that Adams reckons the new project should be some kind of big saloon...
The tiny, beautiful 1966 XVR sports car concept would make anyone’s timeless list. It would look beautiful if unveiled today, what with its petite shape, arrow nose, tailored wheel arches containing beautiful wheels that reach the body’s very extremities, its radical long-bonnet, short-boot proportions and its beautiful surfacing.
Then our eye falls on the ultra- low, more angular SRV concept from 1970, a four-seater despite the small size, powered by a transverse powertrain mounted behind its four easily accessed seats. “These two teach us about future-proofing,” says Adams. “They look as great as ever.” Other Vauxhall models standing around make a supporting point about timeless appeal: a Droop Snoot Firenza HP from 1973 (whose promising career was killed by the fuel crisis) and the sleek 1989 Calibra that never got the credit it deserved.