Leaders in Latin car safety accuse General Motors of neglecting safety in its cars in order to increase profit margins

Latin road safety leaders have accused General Motors and other major car brands of deliberately removing safety features from vehicles in order to increase profit margins in South America.

In a meeting hosted by Latin NCAP in Washington, USA, several members of road safety organisations expressed their anger at GM, claiming that it has actively chosen to sell models of its vehicles without basic safety equipment to the Latin markets, despite selling those same models elsewhere with airbags and electronic stability control systems as standard.

Several GM models have achieved zero or one star ratings in Latin NCAP crash testing, with many more from other key manufacturers receiving similarly dismal results.

The Chevrolet Aveo, which is Mexico’s best selling car with 80,000 units sold in 2015, falls well short of crash safety standards with zero stars to its name. Yet one recent survey said that 97% of Aveo owners in Mexico believe their cars are of a safe standard, illustrating just how unaware the population is of this problem.

Another GM product, the Chevrolet Sail, has recently received zero stars due to its "unstable structure", and perhaps surprisingly, Ford's Ranger - which is pick-up truck - achieved just three stars despite its large size. Latin NCAP said the average result came thanks to the car's lack of ESP. In other markets, the system is standard fitment.

Latin NCAP tests are less strict than the equivalent crash tests in Europe and North America, emphasising just how unsafe these vehicles are, and one speaker went so far as to call GM ‘General Manslaughter’. American consumer advocate Ralph Nader said that cars with no airbags for the Latin markets were built alongside cars with ESP and airbags for North America. He called this an act of “wilful manslaughter”.

Mexico currently has more than 25-million vehicles on its road, five times more than three decades ago. But 17,000 people die each year in road accidents, which is 10 times more than the UK where there are nearly 15-million more cars on the road.

However, a lot of the deaths can be attributed to lower driving standards and dangerous road infrastructure, but experts say unsafe vehicles account for the vast majority.

Though GM isn’t the only car maker with a bad safety record, it is the worst of the major manufacturers in this region. David Ward, Global NCAP Secretary General, has now written to Mary Barra Chairman and CEO of General Motors calling on her company address safety concerns in Latin America.

Ward said: “GM has chosen to exploit the weak application of minimum crash test standards in Latin America to provide a version of the car that the company would be unable to sell either in Europe or North America.

“Two years ago GM announced a ‘Speak Up for Safety’ programme billed as an important step toward embedding a customer and safety-centred culture in every aspect of the business. Global NCAP warmly welcomes these commitments but believes that they now must have practical application in Latin America and in other emerging automotive markets.”

The Latin NCAP test is now toughening up its rating system so cars that score three or more stars must be fitted with airbags and ESP as standard. Previously, ESP was not required for this level.

In response, GM has said it is investing $5 billion in developing an all-new vehicle architecture to deal with "the rapidly changing demands of customers in Latin America and other global growth markets".

GM said these models would be engineered with dual front airbags and three-point safety belts for all occupants. They will also meet UN ECE standard for front and side impact tests.

GM expects models to be built off this platform to replace all its big-selling models in the Latin America region, with the first models due in the 2019 model year. Up to two million vehicles per year will be spun off the architecture. 

Before these vehicles reach production, GM says it will continue to improve the availability of front airbags in its models in the Latin America market from the 2017 model year.

Our Verdict

Chevrolet Aveo

The Chevrolet Aveo is a well-executed, competitively priced supermini which majors on refinement rather than driver involvement

Join the debate


14 April 2016
Hence the poor standards of integral building and lousy quality of everything that makes a car both inside and outside it.

what's life without imagination

15 April 2016
Who knew?

14 April 2016
Latin campaigners argue that deletion of safety equipment is to boost profits. I wonder how much more the Aveo would cost if all of that safety equipment was kept. Substantially more, I would wager. And consumers would stop buying Aveos and buy other vehicles with no safety equipment instead. Fantastic.

If Mexicans want safer cars, they should pass regulations like we have here so that all new cars have to meet a minimum safety standard. Whether Mexicans are prepared to pay the extra cost to meet the regulations is something I couldn't guess.

16 April 2016
Very valid point. However, proposing and passing a legislation that would almost certainly result in somewhat higher prices in the most price sensitive market segment. Such things usually do not win public sympathies (read: votes).
Of course, we would have a much better idea of what is at stake, if this article (NCAP PR) contained some comparison of prices not only performances.

15 April 2016
If as your report says quote "Several GM models have achieved zero or one star ratings in Latin NCAP crash testing, with many more from other key manufacturers receiving similarly dismal results." Why is GM singled out ?

 Offence can only be taken not given- so give it back!

15 April 2016

The Latin NCAP meeting was directed and centred around the results of GM's cars, as it is the biggest car maker to fall short of the mark. Now more information has been passed onto us we are adding more brands to the story.

15 April 2016
Spot on Scoobman.

A quick check shows the base Aveo costs approximately (exchange rates permitting) - £6000

Now you could argue that we get the Dacia Sandero at similar money but spec of the Mexican Aveo is much higher (A/C, 14" Alloys / 103bhp 1.6L engine and various other niceties).

It certainly doesn't seem to be about profits, it seems to be the manufacturer reacting to what the market want - features rather than safety.

The question I have, how long before the motor manufacturers are accused of not providing an environmentally sound car over profits in South American countries. Where does it end?



It's all about the twisties........

16 April 2016
The tricky part is that we cannot compare the prices not knowing and taking into account the applicable taxes that may be quite varied.

17 April 2016
VW sell cars which fiddle the emissions test, cue outrage in these comments against VW. GM sell deathtraps, cue blame on Mexican customers. One might have expected the stronger level of negative criticism towards the company which has cost the lives of drivers of its cars, rather than the one which has saved its cars' owners a few quid on road tax by artificially dropping them a class or two.

I don't need to put my name here, it's on the left


24 April 2016
Since Mexicans like to engage in drug-related violence that makes discussing car safety more of an issue how to make cars bullet-proof rather than how to survive a frontal impact. Or is that too much of a remark Jeremy Clarkson would have made?


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