Another GM product, the Chevrolet Sail, has recently received zero stars due to its "unstable structure", and perhaps surprisingly, Ford's Ranger - which is pick-up truck - achieved just three stars despite its large size. Latin NCAP said the average result came thanks to the car's lack of ESP. In other markets, the system is standard fitment.
Latin NCAP tests are less strict than the equivalent crash tests in Europe and North America, emphasising just how unsafe these vehicles are, and one speaker went so far as to call GM ‘General Manslaughter’. American consumer advocate Ralph Nader said that cars with no airbags for the Latin markets were built alongside cars with ESP and airbags for North America. He called this an act of “wilful manslaughter”.
Mexico currently has more than 25-million vehicles on its road, five times more than three decades ago. But 17,000 people die each year in road accidents, which is 10 times more than the UK where there are nearly 15-million more cars on the road.
However, a lot of the deaths can be attributed to lower driving standards and dangerous road infrastructure, but experts say unsafe vehicles account for the vast majority.
Though GM isn’t the only car maker with a bad safety record, it is the worst of the major manufacturers in this region. David Ward, Global NCAP Secretary General, has now written to Mary Barra Chairman and CEO of General Motors calling on her company address safety concerns in Latin America.
Ward said: “GM has chosen to exploit the weak application of minimum crash test standards in Latin America to provide a version of the car that the company would be unable to sell either in Europe or North America.
“Two years ago GM announced a ‘Speak Up for Safety’ programme billed as an important step toward embedding a customer and safety-centred culture in every aspect of the business. Global NCAP warmly welcomes these commitments but believes that they now must have practical application in Latin America and in other emerging automotive markets.”
The Latin NCAP test is now toughening up its rating system so cars that score three or more stars must be fitted with airbags and ESP as standard. Previously, ESP was not required for this level.
In response, GM has said it is investing $5 billion in developing an all-new vehicle architecture to deal with "the rapidly changing demands of customers in Latin America and other global growth markets".
GM said these models would be engineered with dual front airbags and three-point safety belts for all occupants. They will also meet UN ECE standard for front and side impact tests.
GM expects models to be built off this platform to replace all its big-selling models in the Latin America region, with the first models due in the 2019 model year. Up to two million vehicles per year will be spun off the architecture.
Before these vehicles reach production, GM says it will continue to improve the availability of front airbags in its models in the Latin America market from the 2017 model year.