"When you buy a Ferrari you buy a dream, and customers must be reassured that we will preserve that dream," said di Montezemolo. "We will slow down our manufacturing pace accordingly.
"Our growth in recent years has been driven by emerging markets. Our goal now is to aim for exclusivity. We will manufacture less, preserve the flow of cars to the market and protect secondhand markets."
He also ruled out diversifying Ferrari's portfolio in to new segments such as an SUV, four door or small car. "I tell such customers to look to Maserati," said di Montezemolo. "We will not deviate from our core products."