The traditional car dealership model is set to dramatically change, according to BMW Group’s head of premium retail experience, Michele Fuhs.
Fuhs said, “nothing will happen in ten days, but I can’t tell you that automotive retail will look the same in 10-15 years.”
Fuhs made the comments at BMW’s future of retail symposium at its flagship Amsterdam dealer in the Netherlands. Speakers from other brands, as well as architects and designers, gathered to discuss the change in store for automotive retail, as the industry prepares for the shift to mobility schemes, increased urbanisation and growing product ranges.
BMW’s range is already too big for dealerships compared with a few years ago, when it primarily consisted of only the 3 Series, 5 Series and 7 Series, admitted Fuhs. The current BMW line-up has ten times as many models as only around a decade ago.
“We have to completely revolutionise our network; we can’t have 24,000 square feet in central Amsterdam,” said Fuhs.