Audi produced a record 1.575m cars in 2013, up 8.3 per cent on the 1.455m cars built in 2012. However, the brand saw its after-tax profits fall 7.7 per cent to £3.34bn over the same period.
Rupert Stadler, chairman of the Audi board, said that a big leap in sales of the A3 (up from 125,174 in 2012 to 163,822 units in 2013) was one of the company highlights. Sales of the Q3 SUV also jumped from 106,919 units up to 152,756 in 2013. The Audi Q5 and Q7 also saw sales gains around the globe of over 20 per cent.
Audi sales in China hit 442,000 units, a rise of over 20 per cent and sales in the US rose by more than to 13.5 per cent to 158,000 units. Lamborghini and Ducati motorcycles – the other members of the Audi brand group – also saw sales rise. Lamborghini was up to 2121 units from 2083 in 2013.
Audi board members dismissed the possibility that downsizing among premium buyers - as evidenced by the big leaps in A3 and Q3 sales - would put Audi’s future profit margins at risk, even though the company is investing heavily in its larger vehicles.