Currently reading: Ford Fiesta ST and Puma ST prices rise “due to Brexit”
Ford claims hike is result of increased tariffs on non-EU and UK components under ‘rules of origin’
2 mins read
12 January 2021

Ford has substantially increased the prices of two of its most popular models for 2021, claiming that the rise is due to additional tariffs on components built outside the UK and EU. 

According to UK price lists from December and January, the price of a Fiesta ST in ST-2 trim rose by £1455 at the start of this month. ST-3 and ST Edition models also went up by £1695, meaning the range now tops out at £28,770.

Also more expensive to buy this year is the recently launched Puma ST. That was available to order from September last year priced from £28,495, but this month that base price has increased to £30,415 with no equipment upgrades. 

Speaking to Autocar, a Ford UK spokesman confirmed the rise was “all to do with Brexit pricing” because some of the engine components used in the production of both models are sourced from the US. 

Those components push the two models over the allowable limit on what proportion of goods can be assembled from parts made outside of the UK and EU for tariff-free access. Known as ‘rules of origin’, it could mean a number of other UK models assembled in the EU from components made elsewhere become significantly more expensive. 

Further clarification on this and many other areas of the newly ratified EU-UK trading agreement is needed, reckon industry leaders. Mike Hawes, CEO of the Society of Motor Manufacturers and Traders, says his team “await the details to ensure this deal works for all automotive good and technologies, including specifics on rules of origin and future regulatory co-operation”.


UK car industry "welcomes" tariff-free post-Brexit trade agreement

Analysis: Why 'British' cars matter more than ever for the UK post-Brexit

Reborn 2021 Ford Mondeo spotted in public for the first time


Find an Autocar review

Read our review

Car review
Ford Fiesta ST 2018 road test review hero front

Can Ford reclaim the hot hatchback crown with a Fiesta ST that’s missing a cylinder - or have rivals like the VW Polo GTI regained ground?

Join the debate

Add a comment…
Geetee40 14 January 2021

Not when you do an actual like for like in the configurators, Mini more expensive

TStag 13 January 2021

Brexit making Brits poorer every day. Prices going up, companies struggling with all the red tape, madness. 

To top it off I just found out my elderly parents have to apply for a Visa to go to their holiday home in France for 6 months and show proof of funding. Whearas Brexiteers have rolled over and let the French come here for 6 months without a Visa. Brexit is pants. Time to scrap it and go back in. It's already failing. As someone else said where's the good news? 

Andrew1 12 January 2021

Must be Project Fear. Brexiloons, you have the scene :)

Find an Autocar car review