Lancia is reviving the famed Gamma as an upmarket SUV related to the Peugeot 3008 and incoming DS No7, and it has now been seen for the first time.
Caught winter testing ahead of its unveiling later this year, the Gamma evidently draws on the Lancia Ypsilon supermini in its design, with Y-shaped grille decoration and low-set headlights.
The Gamma is large and rakish SUV, in a similar vein to the Cupra Tavascan and Ford Capri EVs.
Like other models based on the STLA Medium platform, it will offer a mix of pure-combustion, hybrid and electric powertrains. This prototype, according to Autocar’s spy photographer, is an EV.
Lancia CEO Luca Napolitano previously said the Gamma “represents a milestone in our journey towards the future”, standing for “innovation, style and a relentless pursuit of excellence”.
Stellantis relaunched Lancia in 2022 with the Pu+Ra Zero concept, but no plans for UK sales have been detailed.
The Italian brand has limited cachet here, having left the market back in 1994, so a return seems unlikely.
The Gamma will prove crucial in securing Lancia's future in Europe, given it has struggled to build much traction with the Ypsilon.
According to data from European industry body the ACEA, it sold 11,747 cars in the region last year, a drop of 64% compared with 2024.
Join the debate
Add your comment
Does anyone understand the Stellantis strategy?
This new 'upmarket' SUV will be based on the same platform as the 3008, Grandland and many others, but the new Giulia / Stelvio - more compact driver's cars - will be based on the larger platform used for the Dodge Challenger.
And there is no meaningful engineering difference between any of them, so why not just buy the Citroen and save some money? Genuine luxury goes deeper than cabin material choices.
What gullible nonsense it is to write that the Gamma has been reborn, just because an old brand name has been dug out to create a pretense of continunity and spirit. They could have picked any letter from the Greek alphabet and the car would be exactly the same. No doubt this one is a fine car but it is not a 2 door coupe and no reuse of a name and stupid words like "reborn" can change that. Still, Lancia and DS should probably be combined, perhaps with models being branded Lancia DS1, Lancia DS2, etc., and distinguished from Alfa Romeo, by the latter brand being reserved for sporting models, while the formed being mid-market luxury, both sub-Maserati. Stellantis needs to start consolidating brands and models urgently before they need to be shut down or sold off. Notable candidates might be Chrysler, Vauxhall, DS, Lancia, Alfa Romeo and Maserati, while part ownership of Leapmotor soulds very questionable.
Unlike DS which has a clear focus of high quality materials and technology, not sure what a Lancia SUV can bring to the table.