17 January 2005

It’s a time of transition for MG Rover, as its new Rover models go on sale next month. The maker is pinning its hopes on the new GLi, GSi and GXi trim levels – available on the 25, 45 and Streetwise ranges – which standardise leather, wood trim, electric sunroofs and windows. Although more lowly trim levels will continue, Rover’s customer base is expected to embrace the new, better-equipped, more expensive models, and make them the maker’s biggest sellers. As a result, dealers have been given the incentive to sell whatever current stock they have quickly.

There are many deals to be snapped up. SMC Rover of Slough was offering Rover 25s from £5995; there were new Rover 45s (right) from as little as £8995 and Rover 75s from £11,995 elsewhere. A spokesman said that dealers’ inventories of the more lowly models were expected to last only until the end of the month. ‘With the cashback we’re offering on these cars, it’s already an attractive deal,’ he said, ‘but salesmen should go further if they feel they’re going to close the deal.’

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